How Should I Sell Home Decor Products on Instagram?

Home decor products are pretty in trends these days. From ceramic planters to wooden or metallic antiques, people prefer budget-friendly home decor pieces at their doorstep. Do you want to start a home decor business on Instagram and think about selling on Instagram? Fret not. We have done extensive research on the latest Instagram marketing trends and listed a detailed step-by-step guide on how to sell on Instagram.

1. Pick Your Niche

To start a profitable and successful Instagram store, you must select a suitable niche or the category for your business. Pick the apt home decor categories such as planters, artefacts, wall hangings, clocks, pots, vase, decorative figurines, and more to start your business on Instagram. You may research the most trending and top-selling home decor categories, and based on your interest and other details, and you may want to start a home decor business.

2. Do Market Research and Competitive Analysis

Once you have decided on the apt home decor business model, you should go along with the second and central action to do all-encompassing market research. You should do thorough research and analyse the nearby market trends and demands, trending home decor categories and related items, top-selling and most loved designs and textures of home decor pieces. It is an excellent practice to keep an eye on your competitors and their product promotions activities on Instagram. Always keep track of the latest trends, marketing strategies, Instagram algorithm rules and updates, engagement tactics, demand rate – uptrends and downtrends of home decor categories.

3. Select a Business Model

Selecting an apt business model is vital to launch any business idea on either online marketplace or offline physical stores. The business model is essential to provide a structure to an enterprise irrespective of their size – small, medium, or large. So, it is crucial to know the scope of your business and what will be your target audience and how you will provide the products to them. You can pick out the apt business model based on your requirement and other dependent factors. Suppose you wish to start your handmade home decor business idea. In that case, you have to start working on the business plan related to the handmade product business. If you wish to resell home decor products, you have to start hunting for quality wholesale home decor products providers or even handmade home decor business owners.

4. Research and Create Branding Collaterals

Branding collaterals are imperative for establishing a profitable and successful Instagram store. Instagram is a social media platform that offers a vast opportunity to thousands of business owners, and there are fair chances of plagiarism and other identity theft factors. So, it is crucial to launch your home decor business on Instagram with a proper set of branding collaterals and guidelines to protect your business from plagiarism, duplicity, and other related issues. Ensure to follow the below checklist before launching your Instagram store or posting any product related content, or promoting any AD on Instagram:

1. Create a business logo
2. Always click your product photos and use them on Instagram. Avoid using web available reference images or illustrations.
3. Always watermark your post images – product images, sale images, customer chats, customer feedback, or other related images.
4. Always use one type of Font for posts or text in images.
5. Ensure to use a specific colour palette for creating stories, posts, reels, images

Remember, if you follow a systematic and structured branding guideline for posting pictures, reels, or stories on Instagram, it will give you a good engagement and boost to your followers’ list. Good branding shows the Instagram store is authentic, and it often places trust in many new customers.

5. Identify the Latest Marketing Strategies

Always ensure that you know the different trending and up-to-date Instagram marketing strategies. Ensure that you are promoting your product with the latest set of marketing tools to be in front of trending hashtags, up-to-the-minute reels, catchy stories, engaging and interactive photo posts.

6. Set-up Instagram Business Account

Once you have identified all the required knowledge of Instagram business guidelines and algorithm strategies and gathered all the needed branding assets and collaterals. In that case, you should set up an Instagram business account for your home decor products business while following all the mandatory Instagram account guidelines.

7. Create e-Catalogue and Manage Inventory

Once you have created an Instagram business account adhering to the account guidelines, you must plan and create an up-to-date e-catalogue and inventory management system for your home decor products business. It will help you keep an eye on the availability of products and uptrends and downtrends for specific products. Always follow weekly or bi-monthly check and assessment of your products' stock and schedule timely Sale on your Instagram account for releasing down-trending products.

8. Track Details and Analyse Marketing Strategies

Tracking details and analysing the performance of your Instagram posts – reels, polls, stories, photos, videos are equally important than promoting and closing a sale. There are many Instagram business tools to gauge your business account’s performance and engagement level and posts related to it. So, always check the performance of your account and track the engagement level, click rates, like rates, view duration, and other gauge parameters. It will provide you with an insight into the most engaging content. It will help you better direction while planning product launch and promotion activities on your Instagram business account.

Bottom Line

After reading the above write-up, you must have a detailed overview of selling home decor products on Instagram. Based on the details, you can plan out your strategies and approach to launch your home decor products business on Instagram. For that reason, it is time to manoeuvre your funds, including the finances and capital spending rates, researching and planning, and creating different Instagram marketing and algorithm strategies and other details. So, what are you waiting for? Start connecting the dots mentioned in the above write-up and plan out to launch your home decor products on Instagram.

Also Read:

1) Is meal delivery a good business idea?
2) What are the best small business ideas in big cities?
3) Can I open a current account for a home-run business?
4) OkCredit: All you need to know about OkCredit & how it works.

FAQs

Q. How to sell products on Instagram?

Ans. Instagram stores are prevalent in the marketplace and have turned up one of the most profitable and flexible ways to market and sell products online with limited to even no investment. To sell products on Instagram, you will need a business page for your Instagram store and post engaging content like videos, images, GIFs, and customer feedback and reviews stories for better engagement and reach. To know more detailed ins and outs of creating an Instagram store and managing branding activities, read the above-detailed article.

Q. How much time does it take to establish a business on Instagram?

Ans. There is no specific or sure-shot duration under which your Instagram store or business will establish and will start showing profits and earning more orders. The period to develop a business on Instagram is dependent on various factors. To launch an Instagram store, you will need time, creative ideas, updated marketing trends, high engagement activities on your page. So, be patient and start promoting the latest products and practice the latest marketing trends on Instagram.

Q. How can we collect payment after selling a home decor product on Instagram?

Ans. There are many ways to collect payment on Instagram. You may use various online wallets such as Paytm, Amazon Pay, or Mobiqwick, or online payment modes – GPay, PhonePay or wire or bank transfers – IMPS, NEFT, or RTGS; to collect payment after selling a home decor product on Instagram.