How Important are Social Media Managers for Small Businesses?

. 7 min read
How Important are Social Media Managers for Small Businesses?

In today’s world, more and more consumers are turning to the online environment to consume their daily content. Similarly, the number of internet users keeps on rising. There are multiple purposes behind this growing interconnectedness. One of the most significant of these includes the ability to connect and network with people from far-reaching corners of the globe.

Such a rise of global interconnectedness has made the world wide web a lucrative opportunity for businesses of all types to market and brand their business, products, and services. Most small businesses use digital marketing strategies to take their products and services to a wider audience from across the globe. In this respect, the best form of digital marketing for small businesses includes inexpensive social media platforms such as Facebook, Instagram, and Twitter. This form of marketing is also called social media management for small businesses or social media marketing.

If you are a small business owner or a social media marketer, here are a few social media marketing tips to make your process for social media marketing for small business relatively easy and hassle-free:

1. Social Media Marketing is Relatively Cheaper than other Methods:

Social media for small businesses is perhaps the cheapest way to reach a wider, more diversified global audience as per your business needs. This helps in many respects, including strengthening your loyal customer base, improving sales, driving traffic to your business website, and generating new sales leads.

Such small business marketing can revolve around creating an appealing brand image online and engaging with the viewers of your social media posts and campaigns. This form of digital marketing is relatively cheaper than the other available avenues of garnering a global reputation in your domain.

2. Social Media Marketing can Help Small Businesses Reach Global Audiences:

Social Media is one of the most used universal channels of communication in today’s world. Over 1 billion users surf such platforms every day. In this regard, when a small business uses such social media channels to brand their business online, they can reach a global audience that is interested in your brand and products.

Now, which platforms you need to use depends largely on your business’s nature and the type of audience you wish to attract and engage. For a B2B firm, it is essential to run good quality marketing campaigns on LinkedIn. Similarly, for a small consumer goods business, Instagram and Facebook serve as the necessary pedestal for creating a stir about your brand online.

3. Plan your Social Media Strategy properly:

Before you start marketing your small business on the available social media channels, you need to sit with your dedicated social media manager and set your plan to execute. This will include your target audience, the regions, your daily marketing budget, and the targeted goals. You can also choose to start with one platform and then later recycle the same posts on the other channels as per your initial campaigns. Planning makes your organic marketing process much more fruitful, and you can also end up saving a lump sum amount in the long run.

4. Guarantees a Higher Return on your Marketing Investment in the long run:

Investing in a planned executable and achievable digital marketing plan wherein you choose to market your brand and business using social media platforms has remarkably shown a higher return on your investments merely after the first 50 days. However, in the long run, you can generate leads and sales in a manner that can almost double your income from such platforms.

Hence, social media channels are a favourable avenue for most small businesses to compete with the bigger established multinational corporations, create your category, and improve your business’s credibility.

5. Run Paid Campaigns on Social Media Channels

If you want to go beyond organic social media traffic, you can opt for an optimising paid marketing campaign on most of these social media channels. For instance, if you want to start a marketing campaign for a new product on Facebook, you can tailor your advertisement using Facebook Pixel, Facebook’s own online marketing and advertising campaign software that allows you to set and train your system to reach more engaged users. Features like this help you save up on your overall marketing budget to a large extent.

6. Use Relevant Content to Market your Small Business:

It is important to use only relevant and quality content on your social media channels. Wherever possible, create value for your audience and turn them into customers. Put out as much communicable information as possible. Use established copywriting methods and minimal graphics to intrigue the viewers to follow your channel in the long run. This will create a more loyal customer base for your business and increase sales in the long run. This can also help you drive traffic to your business website. Content is king in today’s world, and most consumers online consume content by the minute, every day.

7. Direct the Social Media traffic towards your Business Website:

If you have a good business website, you can use social media channels to drive organic traffic to your optimised business website. This creates a more credible marketing environment and grows your business reputation globally. The more web traffic you get on your business domain, the more people you can reach with your brand’s products and services. If you are selling directly from your website, this is one of the most important methods to improve sales from the online marketing plans you have in place.

8. Collaborate with Opinion Leaders in your Business Domain:

Use the online space to collaborate with opinion leaders in the space of your business. For instance, if you run a small business that deals with art and merchandising, you can opt to collaborate with Instagram influencers specialising in lifestyle or with artists on Instagram. In this way, your products reach a wider and more loyal fan base.

Also read:

1) Which of the Social Media Platforms is Important for Marketing?
2) Social Media Ideas For Business.
3) How to Learn Social Media Marketing? A Complete Guide.
4) What Is Social Media Management? Benefits & more.

5) OkCredit: Simple, Paperless & Secure solution for businesses


Q. What is the role of a social media manager?

Ans. The role of a social media manager is multifaceted. They are responsible for developing, planning and maintaining a strategy to brand your products and services online using the available social media platforms such as Facebook, Twitter, Linked In, Instagram, among various others as per the needs of your business.

Q. Is hiring a social media manager beneficial for small businesses?

Ans. Yes, hiring a social media manager is perhaps one of the most profitable ways to reach new customers and grow your business on the internet. A good social media manager can deal with various platforms and network with your customers to create a sustainable engagement online that would increase your sales and generate leads.

Q. How can I grow my small business online?

Ans. You can grow your small business on the web in various easy ways. One of the most fruitful ways is by hiring a social media manager to take your business and brand to new customers over the internet. This form of digital marketing is one of the most popular forms of marketing in the world today.

Q. Are social media managers also responsible for digital marketing?

Ans. Social media management is a part and parcel of digital marketing, which is the umbrella term for any marketing and sales-generating activity on the internet. Digital marketing can include other forms of marketing as well, such as email marketing and SMS marketing. However, a social media manager is required to focus only on the use of social media platforms for spreading the word about your business and acquire new leads for your small business.

Q. What social media platforms can I use to improve the online credibility of my small business?

Ans. What kind of social media channels you can use depend largely on your brand’s type and nature. If it is a direct-to-customer brand, you can opt for Twitter, Instagram, and Facebook to reach new customers and clients. Or, if you run a small business specialising in SaaS or any other B2B domain, you can also network for new leads and generate sales avenues on LinkedIn as well.