What is Instagram Marketing? All about Instagram Marketing

Why is Instagram important for marketing?

💻 Digital Media has ruled the world of Marketing and has boomed globally this Pandemic.

📡 Promoting small businesses has gone online, and the most popular portal is Instagram.

📱Why is that? Read on to figure out.

What is Instagram?

Instagram is an USA originated application that was launched on 6 October 2010.
Currently owned by the social media king Facebook, this app has over billions of users across the world.
It's USP was posting pictures in a square format; mainly for matching the initial width of an IPhone.
It is the 4th most downloaded application of all time, and a tremendously powerful marketing tool in the 21st century.

What does Instagram mean for Marketers?

Marketers have to come up with a lot of strategies to promote a business or service.
Social media, however, is an excellent platform for marketers to make a business reach a broader audience.
Only pretty pictures that match aesthetics would not promote a brand.
Engaging content is essential to hook potential customers to make a purchase.
Marketers should chalk out clear goals to build a community on Instagram.

How to Promote a Brand on Instagram

Step 1- Thinking Beyond Awareness

While promoting a brand on Instagram, it is not just about posting pictures with a gazillion hashtags.
Marketers experiment with different strategies that will catch the target audience's attention.
Researching what the target audience wants will make a huge difference in increasing the number of followers.
As a result, more users will be converted into customers.

Step 2- Having a Clear Vision and Strategy

It is crucial to have a clear vision for ensuring your brand's success on Instagram.
It is vital to figure out the primary and secondary goals.
Following are some of the key goals to focus on to ensure success on Instagram:

a. Endorsing brand or product

b. Increasing brand awareness

c. Showcase the values of your brand

d. Advertise to potential customers

Step 3- Engaging at Every Step

It is all about engaging users to the content these days.
The primary goal is to build a strong presence on Instagram.
A strong presence will instill trust in potential customers.
Posting regular updates and offers, targeted advertisements, relevant content with hashtags, positive reviews will go a long way in building a community of trust on this social media platform.

Is Instagram good for business?

Instagram is the most powerful marketing tool since its inception.
Hundreds of applications are dedicated for Instagram Marketing Tools & Strategy.
It offers ample promotion possibilities like-

Paid Posting
Promotion Stories
Reels
AD Setups
Profile Insights
InterContinental Reach
Video Ads
Carousel Ads
Collection Ads
Ads in the Explore section
Custom Audiences
Behaviour Marketing
Automated Targeting

How to increase followers on Instagram?

🤳🏼 The more followers, the more are the chances of creating potential customers.

👩🏼‍💻 There are a lot of different ways that can be utilised to build your follower base.

📲 Following are some of the basic tricks to increase followers on Instagram:

Instagram has added a new feature where users can follow hashtags.
Brands can research and build a hashtag that comes up on the trending list.
In this way, users can interact with the brands using these hashtags.

Step 2- Multiply Reach Using Ads on Instagram

According to a survey by Facebook for Business, 65% of the users visit a brand's website through ads.
Millions and millions of dollars are being invested in advertisements on Instagram.
The figures are just expected to increase as the market has not reached saturation.

Step 3- Engage with the Audience

Efficient interaction with the audience increases loyalty and trust.
Encourage customers to post relevant stories or posts by tagging your brand.
Shout-outs are a great way to interact with the audience because who does not want more followers?

Step 4- Invest in Instagram Analytics

Investing in reliable third-party analytics tools is a great way to map out what your strategies should be.
Analytics tools provide a comprehensive report on what the audience likes and what they do not.

Exclusivity stimulates interest.
If you want to inspire people to search your Instagram profile, an excellent way to persuade people to follow your account is to post essential company updates on Instagram before posting them on other platforms.
It helps in increasing audience engagement.

Step 6- Offering Discounts

Incentivise consumers by providing discounted prices to Instagram followers to follow your Instagram account.
Any advanced e-commerce systems might be able to decide whether an Instagram follower is a customer.
Everyone might not have access to this type of scheme. In that case, use automatic direct messages.
In this way, you can easily exchange exclusive offers with Instagram followers to invite others to follow your account.

Does Instagram promotion really work?

Instagram is becoming a booming platform for marketers to promote brands, services, and businesses.
Hundreds and hundreds of brands invest money into Instagram marketing to boost followers and make more and more people aware of their brand.
Supposedly you are new to this platform, research enough strategies. Chalk out the primary goals.
Use free marketing tools and share your content across different social media platforms to reach more people.
The algorithm of Instagram can be confusing.
Make sure the content looks appealing.
The right mix of content, good product quality, and an efficient marketing strategy is all that is needed to make your brand successful.

FAQs on Instagram Marketing
Q. What is the biggest mistake one can make while marketing via Instagram?

Posting only photos or videos will not do enough promotion.
Invest more time in experimenting with new content formatting and utilise other tools available on Instagram.
IGTV videos, Reels, Stories are great ways to hook a targeted audience on your account.

Q. What are the key strategies to focus on when it comes to Instagram marketing?

Creating and posting engaging content, chalking out targeted audiences, building a report on competitive analysis.
These are basic strategies that will provide a lot of data and valuable insight to build your brand.

Q. What is Instagram SEO?

Instagram SEO is a compilation of techniques used in search results to refine your Instagram account so that your post looks better.
Your account will be pushed upwards by introducing a few fixes, even if it is not explicitly searched for!

Q. How to increase engagement on Instagram?

Unfortunately, you cannot own a magic wand to increase engagement on Instagram.
It's all about trial and error.
If it's important, visit your prospective followers' profiles, comment on their posts, share their content, show them some affection, and they will be more likely to engage with you!
Retain your followers in an "engagement loop. Like their comments or incorporate follow-up queries if they respond to your questions. Just make it fun!
Take their suggestions seriously and evaluate your performance.
Figure out what was most successful and try to apply the same tactics in the future.

Q. How to make money using Instagram marketing?

Ans: There are many ways to make money on Instagram:

Link your items to a shopping catalog and then tag them in your images to make a transaction made by your fans.
Moving traffic to external websites or stores mentioned in your bio or Instagram stories with simplified links.
With Instagram Advertising, you lead consumers down the sales funnel.

Q. How to create Instagram advertisements?

You can directly advertise your posts on Instagram (this applies to Photo Ads and Video Ads)-share the post you want to promote and hit "Promote."
Set up your campaign via Facebook Ads Manager if you want to get more of an overview of your campaign or merge your paid efforts on Instagram with a Facebook ad campaign.