11 Ways to find your target audience on Facebook

What is the secret to getting more audience on social media like Facebook? Facebook has over a billion daily users and is an important digital marketing platform for any business. One of the biggest advantages of Facebook advertising is the ability to reach a highly specific audience.

Still, many small business owners don’t utilise the full power of Facebook to grow their businesses. Facebook business can help increase the sales of your company in a variety of ways.

There are two categories of audiences:

Custom or Warm Audiences.

Your warm audiences are your website visitors and those who have bought your products. These people likely know who you are, and have engaged with your Facebook page or Instagram profile. They are on your email list and have watched your previous video ads. Your base audience needs to have at least 1,000 people.

Interested Audiences

These are audiences who might have an overlapping interest in your products or services. They might even be followers of your competitors.

Cold Audiences

These are additional or lookalike audiences, and have a lot in common with the above two audiences. They may, or may not, like your pages.

Why is it important to find your target audience on Facebook?

You can bring out an offer that they will be interested in getting.
You can create specific content that they will like.
Encourage more sharing.
Reduce your Facebook ad costs.
Increase the number of referrals of your business.

Who are your customers?

For many people, logging onto this social media platform is a daily habit, so small businesses can’t afford to be on Facebook. For brick-and-mortar businesses also, many of their customers are online. Facebook business is an ideal platform for engaging with customers. You can start a business page and start updating your company, by posting photos and videos.

How to find a target audience?

Many marketers struggle to reach the right user group that would convert. In this article, we would give some expert tips to reach more customers on Facebook.

Do your research first

Let’s say that you are in the yoga niche, like selling yoga mats, or conduct a yoga course. My target audience could be women between the age group of 25 to 45, who have an interest in yoga. You have to get into the minds of your potential customers.

What types of brands is my target market into? Where do they shop? What are their hobbies? Do they read certain books? Do they watch TV shows?

Maybe, your target customer is interested in brands like LuluLemon and Patanjali. Or, they might subscribe to Yoga Journal magazine. These are all different options that you can target.

1. Understand the different types of people

It is important to remember that there are different levels of people within your target audience. If you are targeting women who have an interest in Yoga Journal, then you have to engage with them differently, than you would with somebody who is just starting.

2. Build a buyer persona

Defining a buyer or customer persona helps you create content to better target your customer. Facebook has many good resources that help businesses to conduct detailed audience research. Buyer personas will help you to put the needs of your customers ahead of yours.

3. Custom Audiences

AdEspresso has analysed Facebook ad statistics and has found that the cost-per-click can vary by as much as 1000%, depending on the target audience. Facebook Custom Audiences will let you target the right audiences, thus helping a good ad make the right impact. It will help you to improve your Facebook advertising campaigns by putting the ads in front of your ideal readers.

4. Targeting Ideas

First, form an idea about the type of audience you want to target. In your case it might be:

Female.
25-45 years old.
Shops at LuluLemons or Athleta.
Buys organic food.

Keep a running list of all the targeting ideas that you can come up with. Once that list is made, you can use Facebook’s targeting capabilities and tools to add to that list.

5. Facebook Tools

Facebook Tools are for those businesses that want to form an engaging relationship with their audience. Some of these are described below:

Audience Insights

Go to business.facebook.com/adsmanager. From there, go to the three lines in the upper left-hand corner. Facebook calls this the hamburger menu. Inside this menu go to the All Tools, and then click on Audience Insights.

In the Interests section suppose you type ‘hot yoga’. The first thing that Facebook is going to show you is the demographic breakdown of all the people on Facebook who have an interest in hot yoga. You will get the details of their age and gender. For example, 82% of the audience would be women, and 18%, men. The majority of those people are between 25 and 44.

Why is the above information helpful? Now, you can target your ads to your target audience i.e. women between 25 and 44.

Audience Manager

This tool is used to create and manage your Facebook target audiences, and you can find it in the Business Manager. Here, you have to open the menu, and select “audiences”. Select “create audience”, and you can choose the type of audience you want to build. You can attract your ideal audience within a certain radius on Facebook through Ads Manager.

Ad Set Level

You can do more target audience research using the detailed targeting section. Use the suggestions link to find new targeting options. As you are compiling your targeting list, you have to set up your ad sets. Experts recommend that you group similar interests in a separate ad set.

For example, if your business niche is in yoga, you can group hatha yoga and kriya yoga. This will increase your audience size. Your potential reach should be between 1-4 million people.

Content

The content on your Facebook business page must be educative, informative, and inspiring, bringing value to your customer’s lives. Memes and videos can be funny, entertaining, and highly sharable. Inspiring stories tell us about men and women who have faced challenges but have overcome them. Your content should focus on these kinds of stories.

You should capture the audience within the first 3 seconds; so, show the best part of your content at the beginning.

Facebook Videos

Facebook videos are a great marketing strategy that can double your audience, and highlight your brand. Videos are much more effective than images and texts to attract attention to your business and can engage your audience. Many marketers feel that videos that are relevant to your business and provide value to your clients, help to increase sales. You can follow the 80/20 rule; this means that 80 percent of the content must be beneficial or informative to your client, while 20 percent can be used to drive sales.

Many experts believe that when you see a video on Facebook, you incline to click on it. Keep your video short between 60 to 90 seconds, and make it stand out from the rest.

Posts and content can lead to more organic visibility in the Facebook news feed. You can create and post content to engage with your audience.

Explore new features

Facebook, like other social media platforms, frequently changes its algorithms, thus changing its features. You have to update yourself about the same and create your content accordingly. For example, just after Instagram started its reel feature, YouTube launched its live stream.

Facebook Marketing

Facebook marketing has now become a necessity for every business, willing to leverage the world’s largest social network. Businesses first create a Facebook page, and collect detailed audience insights from it, and raise their brand awareness. The most popular way of doing marketing on Facebook is the Inbound Strategy. It involves understanding the goals of your customers and is helpful to the audience.

So, is your target audience on Facebook? If yes, we hope that this article will help you to attract that target customer to your business.

Also Read:

1) How to refrain from quitting your business during an economic crisis?
2) How to start tours & travels business?
3) How to Tackle Attrition Rate During Economic Crisis?
4) How to Start a Wine Business? Investment, Tips & More

Stay updated with new business ideas & business tips with OkCredit blogs in English, Hindi, Malayalam, Marathi & more!
Download OkCredit now & get rid of your bookkeeping hassles.
OkCredit is 100% Made in India.

FAQs

Q. What are saved audiences?

Ans. Saved audiences are those whom you can define by choosing people’s age, location, gender, etc.

Q. What are the factors that determine your ideal Facebook audience size?

Your budget.
Population size in the location being targeted.
What stage you are in your sales funnel.

Q. Do you have to pay for Facebook Ad Manager?

Ans. This is a free tool that will give you some useful data on user demographics.