5 powerful Instagram marketing tips to promote your small business

With roughly one billion monthly users worldwide, Instagram is one of the most effective social media platforms to grow your brand and drive conversions. Knowing how to promote small business on Instagram is imperative for the online success of your brand.

For many entrepreneurs, building an online presence on Instagram might seem a daunting task. From knowing how to make a business account on Instagram and creating unique content to engaging with your followers and posting consistently, the struggle is real.

If you want to hop on the Instagram bandwagon but don’t know where to start, we’ve got you covered.

This article will discuss five Instagram marketing tips to organise your Instagram business page for your small venture.

So, let’s get right into it!

1. Choose a Relevant Username

If you want to know how to use Instagram for business, selecting the right username should be your first step.

Choosing the right username for your Instagram page is a crucial yet challenging task. It is the first and foremost decision you’ll have to make while creating your Instagram account. The goal here is to choose a username that resonates with your brand and is easy to remember for your audience.

If you want to make sure you have the best possible Instagram username for your account, follow these tips:

Make sure your username is simple, and people can search for it easily on Instagram.
It should be relevant to the type of business you have. For example, if you have a chocolate business, using a username @flowersarebeautiful will not help.
Avoid using underscores or random numbers in your username. The neater it looks, the better it is for your brand.

Before you choose a username, you need to know what kind of posts you will share on Instagram. For example, if you are going to post stuff to build your personal brand, using your name can be the best bet. However, if it’s for your business, nothing can be better than using your business name.

If your desired username is already taken, the last resort is to add underscores or numbers. Try out a variety of usernames until you find the one that best suits your small business.

2. Write a Killer Bio

Even though it may seem a minor detail on your account, your bio is something that can make or break your first impression on Instagram. It is where you will attract your users’ attention.

You have only 150 characters to sum up what your business does, how you can help people, and how your audience can reach out to you. So, if you’re not focusing on writing a killer bio for your account, you need to think again.

Before creating a bio for your small business Instagram page, you must know some essential elements that make your entire bio. Such as:

Name and username - We already discussed why choosing the correct username is critical for your Instagram success. But, there’s one more thing that you need to consider, i.e., the name. Your name is your actual business name. It’s not something that you have to play with until you get the best one. Your username can be the short form of your business name, but the name section should have the full name of your business.
Profile photo - Another crucial element while using Instagram for business is choosing an attractive profile photo for your business page. The idea here is to use something that resonates with your brand’s identity. It can be anything ranging from your business logo or even a photo of your products. No matter what image you choose, make sure it is well-lit, high quality, and relevant to your brand.
Bio - Next comes the section where you can express yourself and explain your business in not more than 150 characters. Here you have to answer questions like:
What is your business all about?
What does your brand offer?
How can people contact you?
Why should users follow you?
Website link - This will be the only clickable URL on your entire Instagram page. So, make sure you use it wisely. Here, you can add a link to your business website or your latest landing page. And whenever you have a new product, service, or announcement to share, you can change your link as many times as you want. If you want to share more than one link, services like Taplink and Linktree can go a long way.
Contact info - Contact buttons in your bio allows your potential customers to reach out to you directly via email or phone number.

3. Create an Instagram Business Account

Now that you have your username and bio set, it’s time to convert your personal Instagram account into a business page. This is one of the best Instagram marketing tips to get more attention, monitor results, and drive leads for your small business.

First, you need to switch your personal Instagram account to a business account. Follow these steps to do that:

From your profile, go to the hamburger menu in the upper-right corner.
Choose the Settings options at the bottom and select Account.
Then scroll down to Switch to a professional account and tap Business. You can even connect your Facebook page to your Instagram account.
Select your business category, add relevant contact details, and tap done.

With an Instagram business page, you’ll have access to plenty of features that you might be missing with a personal account. Some of these include tracking your post performance and other metrics such as follower count, click-through rates, engagement rates, and much more.

4. Consider Your Colour Palette

Once your Instagram business account is ready, it’s time for the most exciting part - posting your content. The colour palette or the layout of your Instagram feed is another crucial tip you must follow while using Instagram for small business.

Some of the most successful brands use a consistent colour palette throughout their feed to have a distinct style. It not only makes your pictures look great but also grabs your audiences’ attention when they view your profile in the grid view.

While choosing a colour palette, make sure you select those colours that resonate with your brand’s visual identity. Once you get the perfect combination, be consistent with it to attract more eyeballs. Above all, be creative and make your Instagram feed stand out from others.

5. Post Consistently

If you are serious about driving more leads towards your business using Instagram, you need to show up every day. It’s not enough to post high-quality, engaging content once every week unless you want your followers to forget about you. You need to be consistent so that your audience knows they can expect exciting content from you regularly, resulting in more engagement and sales.

However, if posting regularly seems daunting to you, scheduling your posts in advance can go a long way here. Various social media management tools, such as Hootsuite, Buffer, Tailwind, etc., not only help you stick to your content calendar but also saves you a lot of time and effort.

That’s it!

Knowing how to promote business on Instagram can work wonders for your small business. We hope the above five strategies help you use Instagram for business effectively and drive insane results for your business.

Also Read:

1) How to Start a DJ business for Occasions in a Small Town?
2) How to Start a Lawn Care Tools and Gardening Tools Business?
3) How to Start a Logo Design Business?
4) OkCredit: All you need to know about OkCredit & how it works.

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FAQs

Q. How to do marketing on Instagram?

Ans. Instagram is one of the best social media platforms to market your small business. Here are some marketing tips you can follow:

Understand your target audience, their pain points, and how you can solve them.
Utilise Instagram ads to attract leads faster.
Create and share short Instagram reels for better engagement and quick results.
Try the Instagram shoppable feature to show off your products to your followers.
Use influencer marketing and collaborate with other brands to double your reach.

Q. Is Instagram marketing worth the investment?

Ans. Yes, More than 500 million people use Instagram daily. Plus, it offers a plethora of interesting features, such as reels, stories, shoppable features, analytics, and so on. Clearly, if you’re not marketing your brand on Instagram, you’re missing out on the massive amount of leads that your business can ever generate.

Q. How do I increase engagement on Instagram?

Ans. To boost your engagement on your Instagram posts, follow these tips:

Interact with your followers, comment on their posts, like their photos, and send useful direct messages to them.
Conduct polls and Q/A sessions in your stories to start a conversation with them.
Reply to comments on your posts and take feedback seriously.
Analyse each post’s performance. If a post performs well, know the reason behind its success.

Q. How can I include user-generated content on my Instagram?

Ans. User-generated content (UGC) is the most effective type of content to boost engagement and make your followers feel that they’re special to you. To make most of the UGC content on Instagram, encourage your followers to mention your brand in their photos. You can even host a UGC giveaway or contest and offer prizes to those who participate and post about you.