Top Tricks to increase sales in a festive season you should know

As the holiday season approaches, most people are preparing to take well-deserved vacations. This is the most critical time for you as a business owner. There is a significant increase in sales of electronics, clothing, jewellery, footwear, and many others during the festive season. So the first question from all sellers remains: how to improve sales?

Further in the article we shall elucidate some sales growth tips and show you how to increase sales in this festive season.

1. Dynamic Strategy

There are two kinds of shoppers: early birds and latecomers. While early birds look for a good shopping experience, time or early delivery is a priority for latecomers. To meet a good shopping and delivery experience, your pre-festival sales strategy should thus be adaptable.

Indian consumers are a tech-savvy and sociable consumer community that seeks to communicate personally and engage on the basis of their lifestyle, brand preferences and buying patterns. In the holiday season, brands need to abandon blanket campaigns to treat each client as individuals to connect at a human level with this digitally connected audience.

How to Improve Sales Performance

To formalise your marketing campaign and plans, analyse market trends in the holiday season. You can use Google Trends for this purpose. Enter a keyword used by a shopper and see the results it showed in the previous season. You can, for example, use Google trends to identify what types of footwear are good for the holidays if you own a shoe store. You can stock up on these products and book them for the best deals and discounts during the holiday season.

Be prepared to handle the upsurge of customers during the holiday season. Do not treat this stage in the sales cycle like any other. If you do not stock up in advance, demand might surpass supply, and the profit margin would be lower. So, maintain a well-stocked inventory.

It might be a challenge to monitor the accounts at this busy time of the business. Switch to OkCredit’s bahikhata app for help. OkCredit is a financial accounting service that helps you manage, monitor and improve the performance of your financial transactions.

How to Increase Sales Growth?

Create a positive vibe. Decorate your store well to exude festive vibes. Make an eye-catching display outside your window and keep the insides of the shop decorated well. This will undoubtedly cost you nothing when compared to the profit you will make from sales. People will judge your shop based on the products displayed outside. Display your best, top-selling products to attract more customers. Remember, no matter how good your offer is, bad products will drive customers away.

2. Public Exposure

How to increase sales in business?

Well, for starters, Social networking platforms such as Facebook and Instagram are great places to find your customers. You have to work effectively with them if you want to increase your sales. A high rate of commitment means a high rate of conversion. Don't be afraid to be creative when it comes to commitment. Update your customers on SMS, e-mail, billboards etc., in advance so that they can visit your store to check out if you have what they are looking for.

For example, you can create interesting news/creative social media on gifting ideas and combinations. You can also include product pictures to appeal to the customers that emphasise their unique sales points. Another excellent way to boost page involvement is through social media competitions. You must pay rewards or prizes, but this investment will result in invaluable recognition and enhance the brand’s value in the long run.

How to boost sales?

Bulk purchase discounts are a popular approach employed by companies. This attracts customers as they pay less for additional products. Also, a loyalty discount is available where you give a customer exclusive offers and discounts for each purchase after that.

While the FOMO (Fear of Missing Out) sentiment is prevalent globally, Indian consumers are especially concerned about missing out on a great deal during the holiday season. This consumer behaviour demonstrates why instant, personalised, and omnichannel communications have a whopping 80 per cent higher conversion rates during the holiday season.

How to increase sales growth?

You must go to the crowd if it does not come to you. Set up stalls at local festival exhibitions, melas, and other similar gatherings. There's a good chance you'll earn your entire month's savings in a matter of days.

Distributing flyers and pamphlets appears to work wonders because many people, particularly the elderly who are not tech-savvy, still prefer to follow hoardings and read newspapers and pamphlets to stay informed of the discounts you are offering this holiday season.

3. Inventory and Delivery

Be prepared to meet the hike in the demand for your products in the market during the festive season. Stock up the inventory in good time to be prepared to supply the inflated demand.

When it comes to festive shopping, timing is very important. Because your products will be used or given away during the festival, you must ensure that they arrive on time. So, analyse your actual shipping and packaging process before the festivities start. You can use corporate funding if necessary and invest in the efficiency of your logistics. Major e-commerce players have mechanisms of delivery that you can use on-board for their sellers.

Customers in India and the world have long accepted crowded stores and long lines as part of the holiday shopping experience. However, consumer behaviour and expectations have shifted rapidly in recent years toward an 'easy, simple, and fast shopping experience. As a result, even during the busiest shopping season, the percentage of customers expecting a pleasant shopping experience is at an all-time high this year. Shopping is supposed to be a pleasurable experience, not a chore to be completed.

This is a great opportunity for retailers to invest in advanced technology to create an exciting experience for customers. During the vacation season, computer-aided vision technologies such as footprints and human trackers can provide retailers with exponential growth while ensuring customer satisfaction by gathering insights, such as the age and demographics of the guests.

Conclusion

The retail sector in India is rapidly changing as a result of several factors such as increased consumerism, the rise of e-commerce, favourable demographics, and easy credit availability. Of course, creating a festive atmosphere will help in customer retention. Now that you know how to improve your sales with the above-mentioned tips and tricks, you will surely tap the festival market and upscale your business this festive season.

Also read:

1) How To Start A Stationery Business?
2) Does Commercial Solar Power Make Sense For Businesses?
3) Where Do the Best Business Ideas Come From?
4) How Small Businesses Afford Digital Marketing?
5) OkCredit: Simple, Paperless & Secure solution for businesses

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FAQs

Q. What is considered the Festival Season in India?

Ans. The Indian festive season, which begins in August, is a four-month period filled with celebrations, ceremonies, get-togethers, and, of course, shopping! However, this year's holiday season is marked by the lingering effects of the global pandemic.

Q. What is the most sales intensive holiday in India?

Ans. Diwali, the most widely celebrated Indian festival, has grown to be India's most important holiday, just like Thanksgiving and Christmas in the United States. This translates to a sales surge during the Diwali season as people plan their purchases and indulge in exchanging presents during this festival.

Q. What are some other festivals that boost sales?

Ans. Christmas, Dussehra, Eid and Holi are some other sales intensive holidays in India.