A Complete Guide To Write Detailed Product Descriptions!

How Do You Write A Description Of Products And Services?

• Content is the king and key to your business.
• Driving more traffic to your website can be achieved using different tools and techniques.
• But one of the most important aspects is the conversion of the visitors.
• The product may hold useful features and carrying value, but describing the product could be a challenging task.
• The number of online buyers is ever-increasing, and we need to optimise the content to meet the customers’ demands, needs, and expectations.
• A product description emphasises what the product is and why one should purchase a particular product.
• Imparting all the information about the features and benefits is crucially essential for any business.
• It should not merely describe the product but focus on convincing the prospective customers to add the product to their cart and then purchase it.
• The art of writing a product description influences the buying decision.
• If not presented in an alluring format, it may harm your sales.
• This article will focus on the tips and strategies to effectively write an apt product description to ensure user engagement and readability.

How Do You Write A Product Description That Converts?

1. An SEO-friendly description of the product may help the users to find the relevant websites easily.
2. The description should be readable, and we should be aware of how the human brain responds to certain words and phrases.
3. The competitors’ pages and products may seem to be more attractive, but the description may lack explanation and an adequate amount of information.
4. Here are a few points listed below to know why your product description is essential to your content marketing.

• Enhancing the visitor’s experience
• The aesthetic look of your website
• Act as a support to sell your product
• Create an edge over competitors
• Pointing details that are not visible in the images
• Influencing the potential customers
• Enticing more customers
• Maximising sales and profits

How Do You Write A Catchy Product Description?

1. A good product description can be hard to write.
2. Understanding the emotions of the customers is essential to persuade them to buy the product.
3. The description should be in sync with the desires and be appealing enough.
4. It should prove that the product any customer is purchasing would be a smart choice.
5. Here are nine tips or points to keep in mind before preparing to write a detailed product description.

1. Know Your Customer’s Need

• After conducting adequate research, define your target audience. Once you know them well, you can highlight the features that would attract them.
• If you know your prospective customers’ interests, preferences, needs, and wants, you can directly address the target audience.
• You should choose words wisely.
• While describing, asking, and answering as many questions as possible, helps us convey a better understanding of the product.
• Incorporate the language as if you were selling the product physically. Keep in mind the persona of your target market.

2. Highlight The Key Features And Benefits

1. Try to distinguish between the elements and the benefits clearly.
2. Sometimes it may happen that while you are focusing on the services, certain features get neglected.
3. Ensure the proper balance is maintained in the description concerning both.
4. Discuss the product’s essential selling points and do not forget to include them in the brief illustration.
5. List down the key features and try to sell the experience rather than selling the product.
6. Emphasise how the product may add value to the buyers and how the product will improve their lives.

3. Convey A Complete Understanding Of The Product

• We should illustrate its essential purpose after giving a general introduction to the users.
• Provide a comprehensive “How To Use” guide for the customers and mention all the technical details related to the product.
• Do not miss any of the minor or significant information.
• Inform the customers about the product’s superiority by drawing attention to your product’s unique selling proposition.
• Specify the dimensions and sizes.
• Do not forget to add the points that would attract your audience.
• The description should be in sync with relevant images of the company’s offerings.

4. Keep It Simple

1. The description should have a few simple sentences having a plain tone and natural language.
2. It would help if you chose words following the vocabulary the target audiences are used to.
3. Ensure readability, and the visitor should have a brief idea about the product by having a glance through it.
4. It should be concise and presented in a bulleted format.
5. Include all the relevant details and inculcate an emotional punch.

5. Create A Distinct Copy

• The particular document should be free from any grammatical errors and avoid any form of redundant content.
• Avoid duplication and make timely changes in the description.
• The customer should be able to figure out the uniqueness of the product from the listed peripherals.
• Highlight the different usage and capabilities of the product and avoid rephrasing any similar content.

6. Using Keywords

1. The use of certain words and phrases naturally creates a response in the human mind.
2. The use of specific keywords may help in convincing the customers easily.
3. Do not forget to use powerful words to make the product copy enticing.
4. Descriptive words and adjectives create an impact in the minds of the customers.
5. Few words can be stunning, sensational, etc.
6. By looking at such keywords, the customer should feel that they are purchasing an exciting product worth their money.

7. User-Friendly

• One commonly known fact is that we read only 15-16% of the data on a page.
• The description should be easy to scan, and the customer should find what he or she wants.
• Make use of short paragraphs, a couple of sentences, different font sizes, white spaces, etc.
• It should be easy to read so that we do not lose any potential customers during conversion.

8. Addressing The Customers

1. Make sure you address the customers before they can ask for it.
2. Customers usually check the reviews of the other customers and decide accordingly.
3. You should revert to every comment or lousy judgment and thank every excellent review.
4. Have a list of FAQs to resolve any queries and doubts.

9. Optimising For Persuasion

• The explanation should be able to capture the attention of the customers.
• The point that determines whether the customers will choose us is understanding the emotional triggers and the decision-making process.

In Conclusion

• Thus, we can conclude that crafting a phenomenal product description helps compete in the marketplace and create an edge over its competitors.
• Also, you may be able to convert the buyers into long-term customers.
• Adopt a multi-dimensional approach and review the content on a timely basis to work as long as the business survives.

Also Read:

1) Top 10 Tips That Will Make Your Business Successful
2) How To Start A Business From Scratch?
3) Grow Big From Your Small Business
4) How To Start Your Own Franchise?
5) How Does the Franchise Model Work?

FAQs

Q. What is a list of few things to avoid when writing a product description?

Ans. While drafting a product description, you should avoid the following things:

• Risky words
• Stuffing the keywords
• Passive language
• Plain tone and description

Q. How to improve the quality of a product description?

Ans. To create a good description of all the products on your site; you shall take the following steps:

• Hiring a professional writer
• Splitting testing the different definitions of your product
• Make sure that the description has no errors and is free from any grammatical mistakes.

Q. How should an ideal product description be?

Ans. The product description should have three to four well-written sentences which are more than enough to grab the customers’. Do not have long descriptions which make the user boring to read.

Q. Can having an optimised product description improve your SEO?

Ans. By optimising the product descriptions with the help of including keywords can help improve the chances of ranking higher on Google.

Q. What does a product description template generally consist of?

Ans. A product description template consists of a complement to the customer about the product, focusing on the product benefits, and providing a simple product recommendation.