A 7 Step Guide On How To Increase Sales In Furniture Business

Trying to stay relevant in a competitive and oversaturated market is challenging. Meeting and adjusting to new obstacles only adds to the difficulty. The question, how to increase sales in the furniture business, however, is not without answers.

Trends in the furniture business are ever-changing in terms of both appearance and product, as well as the manner in which furniture is sold to buyers. Brands need to adjust to the dramatically shifting customer demands and requirements.

Imagine your marketing strategy as a roadmap — you’ll follow along, taking cues and guidance from the road signs. Building a content marketing strategy in a similar way, taking cues from the target market, will help you make important business decisions that will ultimately lead to your future success. With a clear idea of how each part of your strategy will correlate to the customer’s journey map and correspond to solving a relevant pain point, you’ll have a powerful marketing strategy.

Dismissing this will make you miss out on opportunities to increase brand recognition, engage in personalisation and targeted marketing, retaining and growing your customer base — essentially risking losing large portions of your customer base to competitors. Here is a 7 step guide on increasing sales in the furniture business.

Step 1: Recognise Your Customer's Needs

The first and foremost step in how to increase sales in the furniture business is to understand your customer's needs. Whether you're looking for furniture store display ideas, furniture store advertising, innovative ways to improve retail sales, or product display tactics, each component of your marketing plan should address a consumer pain point and satisfy their needs.

Your marketing strategy should seek answers to the questions about the customer:

• What do they desire?
• What do they require?
• What is it that they are concerned about?
• Apart from providing an excellent product at a reasonable price, what else can you do to make people happy?
• How can your goods assist them in resolving their issues?

Answering the above will help you create buyer personas. A buyer persona is a thorough description of your ideal client, including all of the obstacles they confront, problems they must address, and what they ultimately want from a solution.

Step 2: Give Customers an Omnichannel Experience

Ensure that the client can find you wherever they are looking. This is a crucial step in increasing sales in the furniture business. While it has been stated that the majority of buyers would use Google to learn about a brand or product, there is still a sizable part of your target market that will use alternative means of research.

Furniture shop advertising is one way to reach out to customers, while product display methods can entice visitors to your showroom. 3D models and ImageScripting may also be an effective online product presentation approach for buyers who do not visit a showroom but want a feasible answer to the pain point of needing to view a product in great detail.

Step 3: Make the Most of Social Media Platforms

Aside from good products at good pricing, today's consumers expect much more from the brands they do business with. They seek an engaging experience, and many of them get this through social media sites. Leveraging social media channels as part of your marketing plan is easier than it may seem; you just need to determine which social networks your target audience prefers.

You can also take leverage of social media to increase sales in the furniture business. For effective social media marketing, you should engage your audience in a way that:

• Distinguishes you from rivals
• Increases brand awareness
• Builds a connection.

For this, you can:

• Post industry or product information that is either instructive or amusing.
• Acknowledge consumer pain points and provide a solution to their issues or challenges.
• Post-high-quality photos and shareable films with short lead-in durations.

This type of content will boost engagement and expand your reach across your target audience.

Also Read: Mattress Manufacturers in India

Step 4: Don’t Overlook Your Website

Your website is one of the first touchpoints a buyer will visit while finding your business. With so many more furniture firms recognising the value of a great website, especially since customer buying patterns are shifting toward online purchases, you must ensure that your website is up to standard.

You can also create a website for your business to increase furniture sales. You must be able to showcase your furniture goods in a way that makes them seem just as beautiful as if they were viewed in person on the showroom floor.

• Use ImageScripting and 3D modelling to create high-quality, life-like pictures of your items on your website that the visitors can rotate, zoom in and out, and even view hidden components.
• Being able to showcase your items in great detail and a variety of styles and colours will considerably assist consumers in making purchasing decisions and will help you stand out from rivals.
• Aside from making your website and items visually appealing, you need also make them user-friendly.

Nobody wants to have to navigate through a slew of pages just to find the one product they're looking for. Include easy-to-select categories and search options on every page so that visitors can find what they're looking for as quickly as possible.

Step 5: Train Your Sales Personnel

Your sales force should be:

• Well-versed in the items and comprehend the various pricing points.
• Aware of the location of your listed products as well as the price you are providing.
• Able to engage the consumer in a conversation to determine their requirements and preferences.

Good listening abilities are important for sales personnel. When a sales representative goes out of their way to assist customers, they develop long-term connections. This translates into customer loyalty which ensures future sales and positive advertisement.

Appearances are crucial and represent your firm, which is why your sales crew should always be well-groomed. They should project a kind and welcoming demeanour to the rest of the world.

Also Read: Furniture Manufacturers in India

Step 6: Provide Excellent Customer Service

Hell hath no fury like a disgruntled customer. How to increase sales in the furniture business through customer loyalty? Ensure that your furniture business provides an experience that exceeds your consumers' expectations. This develops customer relationships based on trust and loyalty and leads to future sales.

To avoid losing the sales that your sales team fought so hard to obtain, make sure that your whole crew, including delivery, warehouse, and office personnel, understands the fundamentals of outstanding customer service. Make an effort to speak properly and respond to any queries as soon as possible.

Most importantly, never over-promise. While this may work in the short term, making promises you cannot meet will irritate customers. One of the most essential principles of effective customer service is to treat your employees with kindness and respect, setting the tone for how things are done in your shop.

Step 7: Conclude with a Satisfactory Delivery

The quality of your delivery service is just as crucial as any other part of your organisation. Remember that this is the customer's final point of contact with your company. As a result, your delivery personnel should serve as your ambassadors.

• Make it a requirement for your delivery personnel to be well-dressed and courteous.
• Decide on a delivery day and time, and confirm with the customer.
• The delivery workers should know how to handle the furniture properly.
• They should have equipment on hand to deal with minor issues, such as touch-up pens and screwdrivers.

Proper communication is critical to the satisfaction of customers and the reduction of complaints and issues. If the delivery staff is to set up the furniture, make sure that they understand they are to do so.

Conclusion

Effective and efficient inclusion of all these steps on how to increase sales in the furniture business in your business plan can help you expand your business, loyal customer base, and increase profits.

Stay updated with new business ideas & business tips with OkCredit blogs in English, Hindi, Malayalam, Marathi & more!
Download OkCredit now & get rid of your bookkeeping hassles.
OkCredit is 100% Made in India.

FAQs

Q. How to maintain the website to increase sales of furniture?

Ans. When it comes to decorating their homes, consumers are searching for new ideas—you don't want your website to appear old or out of date. Even if your brand is more conventional, a refresh will demonstrate to clients that your company is up to date and relevant. Your products should also not be unchanging. Your website, like interior design moods, should evolve. Show off new items or highlight existing products in fresh ways.

Q. How to improve customer retention?

Ans. Once a consumer has made a purchase from you, give them a cause to keep doing trade with you. Make the most of your social media networks. Encourage customers to do surveys or post their favourite photographs of your items in their homes. Consider providing tailored discounts or promotional offers as a benefit for being associated with your brand.

Q. On what aspect the focus should be targeted?

Ans. Consumers are actively choosing sustainable products and the businesses that make them, which is more than just a growing trend. Going green is not easy, but a business that makes even one small adjustment in at least part of their goods may make a substantial difference in the market and with their bottom line.