Top 10 reasons you are losing your customers

We live in the digital age. There is no doubt that technology plays a big part in our everyday lives. The internet has completely revolutionised the way we lead our lives today. The online space now dominates the business world. If you are a business owner, you would realise that you, too, need to leverage your business using online channels. With the right online website or the right mobile apps, you can grow your business quickly and spread it all across the globe. However, along with the opportunities, the threats are significant too. With more and more enterprises now getting online, the customer is truly the king. To survive the killer competition on the web, your business needs to align with the latest online trends.

Suppose you find that you are rapidly losing your online customers and wondering why you are at the right place. The following are the ten main reasons why you might be losing your customers on the online space:

1.Poor User Interface

Technology today is changing rapidly. If you are using online means to generate business, you would realise how stiff the competition is. With the internet, the customers have a host of options. Thus, if your business cannot meet the growing customer expectations, chances are high they would shift to your competitors. It is more so in the current web scenario with so many options that your customers have today.

Your existing website or web application may have been delivering excellent results in the past. However, with the change of time where the online interfaces have significantly improved, it might have failed to keep pace. So, the current interface in use is no longer in tune with the latest customer expectations. You must have a website audit conducted in such a case and assess the exact reason for the same and have it upgraded.

2. The Website/Mobile App has a poor Page Speed

With the online competition higher than ever before, page speed plays a critical role in online customer retention. Studies in the field reveal that if a website or web application requires more than  3 seconds to load, more than 40% will leave the webpage without viewing its contents. So, you need to check the loading time of your web application.

Google recommends that the loading time of your web application should be less than 2 seconds, failing which your business runs the risk of losing traffic and existing customers in the process.

3. Poor Mobile Responsiveness of Your Application

The latest research on online channels shows that currently, as much as 80% of all internet users use a mobile device to access the internet. So, the need for online businesses is that you have web applications that are mobile responsive. If your businesses' website is not mobile responsive, there is a high possibility that your business is missing out. It could be one more reason why you are losing your existing customers as well.

4. Your business has not provided appropriate customer tools

When it comes to online business, business owners are always looking for ways and means to extend benefits to their customers. Today there are Mobile apps available that enable business owners to have digital ledger cash books. They can use these to extend credit to their customers, which they always prefer. What is even better is that they are very accurate for record-keeping and entirely safe.

Owing to the benefits these apps offer, they have become very popular. It is perhaps also being widely used in your line of business. If that is the case and you are not using the same, you lose out on chances.

5. Poor Staff Management

In the new age, it pays for businesses to digitise the processes. The same pertains to the staff processes as well. As a business owner, you would know that the staff of your business plays a critical role in your business. They manage the same. It is essential, therefore, to ensure that the staff matters are handled well. Whether it is their attendance or their dues, the same must be managed well. It is a primary factor to keep them motivated. Unfortunately, manual procedures have room for errors. Besides, the same is also very time-consuming.

Manual maintenance requires time and effort. It is what robs your staff of the time that could have been invested in business development activities. It is also a common reason that might cause customer attrition and needs to be rectified. Now there are some handy mobile apps available that ensure that you can take care of this problem, and it is high time that you use them for smooth business functioning.

6. Poor Web Content

With the massive competition, users look for web applications that have relevant information in the digital age. The web content must be such that the users must find the information they are looking for quickly. So, suppose it has been a long since your web application. In that case, whether it is your business website or mobile application, it is not relevant, or quality is lacking, which is causing your customers to bounce to other competitive businesses. You need to get the same corrected as well.

7. Local-level elements need to be incorporated

If you have customers who belong to a particular geographical region or area, you must have local elements in your mobile apps. It is what your customers could relate to. You would find certain local features like the content and campaigns that link to your competitive businesses. If this is not so with your web application, then it is another possible reason for your business losing business.

8. User navigation not up to the mark

In highly competitive times, users must find the information that they want and in quick time. If this is not the case with your web application, it could be a root cause of the customer loss. Therefore, you must have a site audit done for its rectification.

9. Call-to-Action not proper

In a web scenario where customers have a host of choices, your business needs to have the right Call to Action (CTA) in place. All the contact details must be mentioned correctly in the web application. It must be such that the customers must be induced to ensure the generation of good business. It is another possible cause of your customer attrition.

10. Poor user experience

Last but not least, another reason why businesses are losing out to other competitive businesses is they are unable to generate the right user experience. If your customers are not delighted with the user experience in all likelihood, they will shift to the other alternatives that they have. So, the user experience on your web application must be of the highest standards and must constantly be upgraded.

Conclusion

To conclude, we hope that we have been able to point out the main reasons why your business is losing customers and what you need to rectify to have a growing business in the current digital era.

Also Read:

1) Common Packaging Mistakes You Should Avoid if You Are Into eCommerce Business
2) How does Employee Engagement Help Boost Business Performance?
3) 10 Tips to make it possible and deal with lazy customers
4) 6 Tips to get a loan for business while having bad credit

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FAQs

Q. How to choose business-related apps?

Ans. Owing to the massive scope of the B2B apps, which enable business owners to pass on benefits to their customers like passing on credits to them and keeping the records, there is massive demand. So, there is no denying that it could help your business in a big way.

But at the same time, you might be wondering how to choose the right one due to the many choices. In such cases, always choose the most reliable ones. Check the safety of their use. You need carefully go through the user reviews and then decide.

Q. Why has the use of business credit-related apps become imperative for business owners?

Ans. The reason is simple: if your competitor is providing credit to the customers and your business is not, then obviously you will lose out. So, make sure that you use the most advanced and safe apps that enable your business to extend such facilities to your customers.

Q. Why is it necessary to ensure the complete safety of apps you use?

Ans. When using business apps, it is necessary to ensure safety because sensitive information is stored on these apps. Thus always make sure that you choose only those apps that provide the maximum protection at all times.

Q. What to check while choosing staff-related apps?

Ans. Simply ensure that they are easy to use.