Bread and biscuits were initially regarded as the meal of the sick or recovering people. However, slowly, these food items have gained prominence as snacks or fast food. Biscuits can be carried easily while travelling and can satiate our hunger pangs during odd hours. In India, biscuit brands are always trying to impress customers by providing unique and tasty varieties. Recently, the trend of nutritious, light, and fibre-rich biscuits was seen in the market of biscuit brands in India. The changing diet preferences of consumers can also be seen in the way biscuit brands are promoting their offerings. In the lockdown, there was a sizable increase in the profit of the biscuit companies since people were focusing on hoarding food items. Let's see which are the top biscuit brands in India:
Parle Products Pvt. Ltd. is one of the biggest biscuit brands in India. Though it produces other food items like candies, cakes, snacks, rusks, namkeen, etc. biscuits have been and remain its main offering. It holds around 30% to 33% of the share in the Indian biscuit industry. The oldest and most popular biscuit of Parle, Parle-G, is available even in the remotest parts of the country. The top biscuits of this brand are listed below:
● 20-20 Cookies
● Hide & Seek
● Nutri Crunch
● Top Spin
● Milk Shakti
Britannia Industries Ltd. is a Bangalore-based biscuit brand in India. Established in 1892, it is one of the top biscuit brands in India due to its popularity among both urban and rural masses. The latest reports say that its shares constitute up to 28% of the biscuit market. Its biscuits like Good Day, Bourbon, Marie Gold, Little Hearts, etc., have a huge following and craze amidst the Indian consumers. Kids love its biscuits like Jim Jam and 50-50 due to its unique and appetising flavour. Here are some of the top offerings of this brand when it comes to biscuits:
● Good Day
● Nutri Choice
● Jim Jam
● Marie Gold
● Pure Magic
● Little Hearts
● Milk Bikis
One of the leading biscuit manufacturers in India, Anmol Industries have been providing delightful and savoury biscuits in the Indian market since 1994. Though loved across the country, the biscuits of this brand have a huge market in the northern states. With 61 varieties of biscuits, this brand has already across the mark of Rs. 1,000 crores annual turnover. In terms of rank, it is the 4th largest biscuit brand in India. Some of the renowned biscuits of this company are listed below:
● Butter Twinz
● Top Magic
● Dream Lite
● Mango Mazaa
● Yummy Milk
● Choco Mazaa
● Fruit Mazaa
● Lemon Mazaa
● Vita Marie Plus
● Sugar-Free Cream Cracker
One of the popular brands of the ITC company, Sunfeast is one of the most loved biscuit brands in India. It offers healthy digestive biscuits, delicious cream biscuits, milk biscuits, chocolate-filled cookies, and much more. Some of the popular biscuits offered by this brand are highlighted below:
● Sunfeast Bounce Double Creme - Orange Vanilla
● Sunfeast Bounce Dream Creme - Choco Vanilla
● Sunfeast Veda Marie Light
● Sunfeast Milk Biscuits
● Sunfeast Dark Fantasy Choco Nut Fills
● Sunfeast Mom’s Magic Fruit & Milk
● Sunfeast Mom’s Magic Rich Butter
● Sunfeast Marie Light
● Sunfeast Nice
● Sunfeast Glucose
Also Read: Best Chips Brands in India
5. Priya Gold
Founded in 1993, Priya Gold is a venture of Surya Foods and Agro Limited. The largest plant of this company is in Noida where it has a factory setup of international standards. It provides milk, cream, salty, crackers, digestive, and many other varieties of biscuits and cookies. Its products are supplied in more than 20 countries. Therefore, it is a biscuit brand to be appreciated. Here are the top offerings of Priya Gold:
● Marie Lite
● Choco Chekkers
● Cheese Cracker
● Butter Delite
● Butter Milk
● Classic Creme
● Bourbon Creme
● CNC Biscuits
● Butter Bite
● Puff Choco Vanilla
● Jeera Top
Also Read: Best Noodles Brands In India
6. Patanjali Biscuits
Though a new entry in the biscuit market, Patanjali seems to have a stronghold on the Indian masses due to its strong marketing and branding strategies. The tagline 'Prakriti Ka Ashirwad' meaning nature's boon resonates perfectly with health-conscious individuals. Patanjali Biscuits offers biscuits for diabetes and blood pressure patients as well. The biscuit varieties provided by this brand include digestive, cream, chocolate, milk, butter cookies, etc. Due to its focus on products made from natural ingredients, it is certainly one of the most trusted biscuit brands in India. Some of the best offerings of this brand include
● Butter Cookies
● Doodh Biscuits
● Patanjali Namkeen Biscuits
● Nariyal Cookies
● Cashew Cookies
● Patanjali Twisty Tasty Biscuits
● Elaichi Biscuit
● Cream Feast Orange Biscuit
● Digestive Whole Wheat Biscuits
● Patanjali Crunchy Coconut Cookies
Founded by Rajni Bector, a household name in Punjab due to her cooking expertise, the Cremica brand focuses on cakes, biscuits, and other delicious delights. Today, Cremica biscuits have reached more than 23 states in India and are sold at more than 5.5 lakh outlets across the country. The crackers and cream-filled cookies of this brand are popular due to their amazing taste and premium quality. Here are the top biscuits offered by Cremica:
● Trufills Cookies
● Digestive Oatmeal
● Creme Vanilla
● Creme Chocolate
● Creme Strawberry
● Twin Creme
● Classic Crackers
● Sugar Crackers
● Non-stop Crunchy Crackers
● Non-stop Pizza Flavour
● Premium Cookies
A brand launched by Cadbury, Oreo is one of the most popular biscuit brands in India. The delicious cream biscuits of this brand have certainly been one of the main contributors to its success. Some of the top offerings of Oreo include:
● Oreo Gluten Free
● Oreo Classics
● Oreo Flavors
● Oreo Treats
● Oreo Thins
Unibic biscuits are known for providing nutritious and tasty biscuits. Their biscuits are especially rich in fibre and made from plain oats that aid weight loss. More than 30 variants of biscuits and cookies make it one of the top biscuit brands in India. Recognized as a premium brand, Unibic focuses on quality instead of quantity. Their products come in premium-quality packages as well and are frequently used as gifts. The most premium offerings of Unibic biscuits include
● Unibic Assorted Cookies
● Unibic Fruit & Nut Cookies
● Unibic Chocolate Cookies
● Unibic Oatmeal Digestive
● Unibic Double Digestive Ajwain
● Unibic Sugar-Free Oatmeal
● Unibic Honey Oatmeal
● Unibic Cashew Cookies
● Unibic Butter Cookies
Though Haldiram's biscuits might not be as popular as its other offerings, it has a large customer base for premium biscuits. By incorporating international standards for packaging and safety, it has become one of the best biscuit brands in the business. Some of the best biscuits of this brand include:
● Cookie Heaven Vanilla
● Cookie Heaven Kaju Pista
● Cookie Heaven Jeera
● Cookie Heaven Ajwain
Some of the top biscuit brands in India and their respective price ranges are given in the below table:
Some of the top biscuit brands in India had the most humble beginnings. It was only after relentless hard work and perseverance that they tasted success. These brands are inspirational for startups and small businesses. However, one of the essential aspects of business is maintaining ledgers and balance sheets. To maintain your buy-sell book, you don't have to employ an accountant or expert now. It is because many bahi khata i.e. ledger management apps are available online. You can subscribe to these apps and manage your ledger digitally without any issues. These apps provide all the accounting features as well. For instance, OkCredit is a bahi khata app that helps you to manage entries like expenses, credit, receivables, cash, and much more. Therefore, for small businesses, it works as a single platform by managing all their accounting and ledger work.
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6) How to Create Your Food Brand?
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Q. Why is maintaining a ledger important for a business?
Ans. Maintaining a ledger is essential because it helps a business maintain records of all the financial records. Also, it contains the account information of a company required for preparing the financial statements.
Q. Can a bahi khata app be downloaded for free?
Ans. Yes, some bahi khata apps like OkCredit can be downloaded for free for maintaining the ledger of your business.
Q. Which are the top biscuit brands in India?
Ans. Parle, Britannia, Anmol, Sunfeast, and Priya Gold are some of the most popular biscuit brands in India.
Q. Do all businesses need a ledger?
Ans. All businesses need a ledger because, without it, the account books can be mismanaged or sloppy. Important documents like income statements, cash flow statements, balance sheets, etc. cannot be prepared without a ledger.
Q. Can a bahi khata be downloaded on the phone?
Ans. Yes, some bahi khata apps like OkCredit can be downloaded on your smartphone through Google Play Store.