How to Generate Leads from YouTube Live?

One of the most under utilised tools today is 'YouTube Live', and every marketer should take charge of using this effective tool to generate leads. You should know that people today have been consuming a tremendous amount of content today. On the online front, people are watching YouTube for billions of hours every day. Doesn't this mean that not using YouTube live, which is currently one of the best business tricks, means you are almost losing a lottery ticket? You don't want to, later on, regret not making use of the YouTube Channel tops to generate leads, right?

Live video is considered to be an effective marketing tool that every marketer should use and is one of the solid business growth tips. Regardless of the business's size and genre, every marketer should have an eye on live videos. The good news is that setting up main live content is not a very tough task; instead, it just takes about a few minutes. But before jumping on how to do it, you must understand how powerful a live video can be for your business.

Why should marketers use YouTube live video?

Although marketers hear some online business tips or business tricks, very few hear about the YouTube channel tips. Did you know that 90% of online users prefer watching a video as it helps in decision making?

The concept of live video has been around for a couple of years now. Due to a lack of trust, marketers have been sticking around with the traditional form of digital marketing, which involves blog posts and articles. This means that businesses are losing the opportunity to get hold of the leads, especially when they neglect some of the business growth tips, which are the need of the hour.

Also, out of the 80% who prefer to watch videos, statistics from Forbes say that there is a 100% increase in watching videos on YouTube from mobile. This identifies that YouTube is one of the best social media platforms to explore when it comes to the living stream. When someone gives you online business tips, usually they avoid YouTube as there is fear that making videos is a complete time-consuming process for generating leads. As a marketer, one should realise that when they ignore YouTube live, they are also letting go of 70% of the demographics, which is untapped, and this is where the room for growth is.

How to use YouTube live video?

Getting started with the YouTube live video is the easiest thing. Here is how you do it:

• Log in to the YouTube account and then look for the live dashboard.
• Once the login is complete, search for the 'YouTube broadcast button', which is a camera sign along with a plus.
• This takes the users directly to the YouTube studio.
• However, the users cannot access it until the YouTube account is not verified.
• Once the verification process is over, the users will be able to see the YouTube live dashboard.

Honestly, in the beginning, with so much information, it might be overwhelming to digest all of it in one go, but gradually with time, the user will get used to it.

Business tips for obtaining YouTube leads with video

Once the live dashboard has been set up, the next step is to have the right content and strategy to convert viewers into leads faster. Curating actionable content is a must to avoid any wastage of time. The content that the user curates depends entirely on the resources poured into it, and the same way video is not different. Also, creating a video is considered an effective way to understand and educate users about your product or service and boost the business's overall credibility.

There are multiple small business tips about using YouTube Live for generating leads:

• Host a celebration – YouTube Broadcast Option 1: If you think businesses are boring, you must pull up your socks, as there are multiple ways of making it enjoyable. With the help of YouTube lives, you can celebrate all the small milestones as well, such as maybe you just unlocked your 100th client or you hired your 20th employee; these little things are giant milestones your business has achieved and are a good way to celebrate through YouTube live.

Also, to make it work requires fewer efforts as the concept of celebration requires only special announcements. All you are required to do is, build up that excitement by announcing it on your social media platforms. Planning the event is essential as you should coordinate what the event is about and what you want to say. Next, it is necessary to create that buzz. No matter if you share failures or successes, it is essential to bond with your target audience.

• Interruptive – YouTube Broadcast Option 2: When your business has an audience that is very used to reading the blog posts, then a YouTube Live will be like an interruption to the standard pattern that your business has created. Also, remember, our audience is very demanding and wants to see a different thing every time. Hence, if you end up doing the same thing repeatedly, your audience will surely get bored with it. This is where your competition will hit the nail on the opportunity and steal your audience, and you surely don't want that.

Hence, to avoid this situation, make sure that you bring about changes to your standard routine, and this can surely be done with the help of YouTube live streams, which is a great platform to bring about changes.

• Engage users- YouTube Broadcast Option 3: The main purpose of going live is to engage with the target audience in a more enhanced manner. No matter for what reason you go live, make sure that you do your best to interact with the audience by replying to more or less all the comments. When you use the YouTube live dashboard, the goal is to keep the conversation going constantly, and it can only be possible when you answer your audience's queries or talk to them. A live does not mean that it needs to be a monologue; it should always be two-way communication.
• Get personal – YouTube Broadcast Option 4: When you go live, you have the leverage to go personal 'Smartly'. The reason why your audience joins your live is that they do want to connect with you. Hence, the live should never be format; rather, it should be personal and friendly. You need to develop ways, to be honest, and open about everything, including failure and successes. One of the best ways of engaging people is to be open and honest about the flaws that you or your business has or had and how you aced through it.

Youtube Live is definitely one of the best ways to generate leads as you will be talking live to your customers, answering their queries, giving them great tips from your expertise. So make full use of Youtube live to promote your product and services with your audience.

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FAQs

Q. Is it important to have a specialised landing page for YouTube Live?

Ans. The primary reason you live is to convert the cold viewer into warm leads and eventually into potential buyers. Hence, a call to action is a must at the end.

Q. How can I make my videos more effective?

Ans. The best way to connect with your audience and follow you for a longer period is to have a dedicated landing page, making all the difference. Through the landing page, the businesses can invite the viewers to visit the particular URL, and if they do so, they will get something in return, such as a helpful guide etc.

Q. How often should one use the YouTube Live option?

Ans. As it is said, doing anything in excess is not a viable option. You cannot go live every day as this will lose all the charm. So, plan good content and go live once or maximum twice every week.

Q. From where can I get different content ideas?

Ans. You can watch the competitors and leaders in the market to generate content ideas. You can also make a content calendar and brainstorm on the different problems in the market and how you can help them. Customers love watching problem-solving videos.

Q. How can I promote my Youtube Live?

Ans. You can promote your youtube live with your circle of family and friends, Facebook groups, Instagram, and WhatsApp story.