How To Get Tata FMCG Products Distributorship? [Step-by-step Process]

. 9 min read
How To Get Tata FMCG Products Distributorship? [Step-by-step Process]

So, you decided to start an FMCG product distributorship. But which company to choose, why, and how to get started. Today, we will be discussing why and how to get Tata FMCG products Distributorship. Let’s get started.

Tata Consumer Products is an Indian company that is owned and managed by Tata Group. Today, over 200 million Indian homes use the consumer products that the Tata Group offers. These consumer products are sold abroad as well. Tata Consumer Products is the second-largest branded tea that offers 330 million servings worldwide. The company has millions of customers that use and like their products.

The Tata consumer products have numerous small and big brands under them. Some of those are Tata Tea, Vitax, Himalayan Natural Mineral Water, Tata Coffee Grand, Eight O’Clock Coffee, and many more. Considering the scale at which the company operates and the number of consumers it serves, it’s the right FMCG distributorship to invest in.

What is Tata Consumer Products Distributorship?

A distributorship operates on the same concept as franchises. The primary goal of any company is to expand operations and, through this expansion, serve more customers. But it’s often the case that they cannot manage their operations everywhere without any hiccups. The optimal solution to overcome this is distributorship.

Through distributorships, businesses provide qualified individuals with the authority to sell their products and services. The person applying for the distributorship has to fulfil certain predetermined criteria to get the authority. Once all the requirements are in order, the distributor can start selling the products on the company’s behalf.

Here are the basic requirements that you will have to fulfil to qualify for it:

1. Investment

The ability to make an initial financial investment is the most important requirement. Distribution companies require people who can afford to invest the same amount of money they make each month. This is a popular belief. Although, the monthly turnaround investment should not exceed 65 per cent to be on the safe side (20 days). Major metropolitan areas, where stock delivery from CFA to distributor takes a day, are the exception. In that case, even a 10-day commitment will suffice.

Investment based on a monthly income of 2 crores

10 days 

66 lakhs 

20 days 

1.32 crores 

30 days 

2 crores 

2. FMCG experience

After enough money, a background in FMCG is the second most important qualification. Previous experience demonstrates that a person is capable of managing business functions. People who have worked as distributors in a particular region have close ties to the retail outlets in that market. Any company would be delighted to work with such distributors as they are more likely to succeed.

3. Timely supply

Every order is collected and delivered to retailers the next day or not. If a distributor fails to meet their delivery commitments, customers will lose faith in the manufacturer's goods. Retailers would instead stock rivals' products, reducing their market share.

4. Credit

It is critical to provide credit to retailers because the largest merchants require 7-ten days of credit before buying from other companies. As a result, distributors should be willing to grant credit in the marketplace, as doing so will increase distributor turnover.

5. Damaged or expired goods

When a product is damaged or expired in the market, a distributor will have to make sure they get their hands on it before it's too late. They have to keep track of such incidents and collect those goods from the retailers at the right time.

6. Warehouse

It's the distributor's responsibility to set up a warehouse, find customers, hire salespeople, enlist vehicles, and have a computerised invoicing system set up before they start supplying products to retailers. It's vital to have a solid foundation in place.

Tata FMCG Product Distributorship Requirements

Still confused about the requirements, let’s look at an example to clear things up.

Suppose you are applying for the distributorship of one of the products, such as Tata Tea. Here are the basic requirements that you will have to fulfil to qualify for it:

Their basic requirements can be classified into 4 categories

  • Investment
  • Space
  • Documentation
  • Workforce

1. Tata Tea Distributorship: Investment

A retail store and a warehouse are required to become a Tata FMCG distributor. Furthermore, they are required to pay a security fee for each of them individually. The amount of money available for investment is determined by the location and type of business. You will need to invest less money if you start with a store and a warehouse on your land.

Fees for distributorship

Rs. 2-5 lakhs


Rs. 5-10 lakhs


Rs. 1-1.5 lakhs 

Total investment 

Rs. 15-20 lakhs

2. Tata Tea Distributorship: Space

Both a store and a warehouse are going to need land to be built in this scenario. The size of the operations decides the size of the land. The larger the business, the more land is required, and the smaller the business, the less land you need.

Shop size 

150-200 sq. ft


300-500 sq.ft

Total space required

500-700 sq. ft

3. Tata Tea Distributorship: Documentation

  • ID Proof: Aadhaar card, Pan card, Voter card
  • Address Proof: Ration card and electricity Bill
  • Bank account details and passbook
  • Photograph, Email ID, phone number
  • Financial Document
  • GST Number

4. Tata Tea Distributorship: Workers

Tata Consumer Product Distributorship necessitates the employment of at least one or two helpers to continue operations without any hiccups.

Here’s How to Apply for Tata FMCG Products Distributorship?

Applying for the Tata FMCG Products Distributorship is pretty easy, and you can do it online/ Just follow these simple steps:

  • Step 1: Visit the official Tata FMCG product website.
  • Step 2: Click on the contact icon on the homepage.
  • Step 3: A form will soon appear, fill in the required details.
  • Step 4: The company will soon get in touch with you.
Businessman is drawing a graph about increase in profit margin

Tata Consumer Products Distributorship: Profit Margin

Because Tata FMCG Product Agency creates a diverse range of products, each one has a different profit margin. When you get the distributorship, you will be given a thorough briefing on the profit margins on all products. If you want to learn more about Tata FMCG Product Distributorship and profit margins, you can contact the company.

How to Run a Successful Distributorship

Once a distributor is hired, they must put in the effort to get the company up and running. If the business does not make a profit after spending money and acquiring the infrastructure, distributorship enthusiasm will wane. Employees may also leave if the company is not profitable. To run a successful business, the distributor must devote between 8 and 10 hours per day.

Distributors must meticulously plan all market routes based on distance. It will assist each salesperson in receiving orders from as many merchants as possible on time. Salespeople require at least six hours of market labor per day to cover 30-40 retailers. At the very least, the wholesale market should be covered twice a week, if not more. Furthermore, if the distributor does not have vehicles, they must contact vehicle owners for logistical purposes (supplying goods).

If the distributor does not own vehicles, collaborate with vehicle owners to ensure on-time delivery of products.

Each route should have a daily sales goal, which should be discussed with the salesperson in front of business employees. Every route should have a set of standard minimum sales criteria that must be met.

Make sure to inform retailers about the latest offers on products in the marketplace to drive sales. All promotional/lead packs should be kept on hand by the distributor to ensure that sales for market orders are not lost. The distributor may or may not need to stock enough products based on the consistency of sales.

Closing Thoughts

Overall, becoming a distributor can be beneficial if you are involved in the day-to-day operations. You must also be willing to explore new market opportunities. Once a company's reputation has been established, there will be more opportunities to work. Remember that for a business to be profitable, and its operational costs must be reduced while its turnover is increased.

We hope our article turned out to be useful for you. For more such informative content, you can visit these linked articles as well:
Food Business Ideas in India Impact of GST on FMCG Goods What is FMCG Sector?
How To Start Frozen Food Business? How to Start Food Business Online? How to Start Organic Food Business?

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Q. How do you become a distributor?

Ans. Here are three ways you can become an authorised distributor:

1. Takeover an existing business: Purchasing an existing distributor has the significant advantage of allowing you to acquire the company's current clientele. It also aids in the acquisition of new approved distribution channels. Another advantage is that the company has a history of providing excellent customer service, which you can use to propel the distributorship to new heights.

2. Start your own: There is no need to rely on an existing company's and its owner's reputation. Begin from the ground up and create your client base. However, it may take some time.

3. Search for existing prospects: Seek existing opportunities, but do your homework before partnering with a company. These opportunities provide an existing customer base as well as the necessary training and support to ensure success.

Q. What is an FMCG dealership?

Ans. Fast-moving consumer goods (FMCG) are items that sell quickly and cheaply. They are also non-sustainable household goods. Products such as packaged foods, drinks, personal hygiene products, over-the-counter medicines, and other consumer goods qualify as FMCG products.

Q. What are the different types of distribution strategies?

Ans. Here are the 4 most popular distribution strategies or channels in distributorship:

1. Direct Selling: Without the use of any middlemen, a business delivers its products directly to clients.

2. Indirect selling: To get their product into the hands of customers, manufacturers use distributors and retailers. Consumers purchase from wholesalers and retailers, who take the hit if the product does not sell.

3. Dual distribution: Distribution via both direct and indirect channels is known as dual distribution.

4. Reverse: Reverse distribution channels shift the flow's direction. In a reversible flow channel, the product goes from one customer to another, or from one corporation to another.

Q. How can distribution channels be increased?

Ans. To increase distribution channels, focus on these three areas:

1. Increasing the number of channel intermediates or carefully selecting them

2. Monitor the supply chain and look for new ways to improve and manage it.

3. Consider combining all distribution channels into a single, more optimised, and powerful channel.