Why Market Research Is Important for Startup Businesses?

. 6 min read
Why Market Research Is Important for Startup Businesses?

What Is The Purpose Of Market Research In Business?

  1. Startup research, commonly known as market research, is the perfect combination to kick-start business by creating propositions and setting strategies.
  2. However, many firms avoid doing it, thinking it to be a humongous task.
  3. But do you know what market research is all about?
  4. Startup companies that utilise market-research from the very beginning, and continue evolving with the time end up directing their growth and maximising their potential.
  5. The reason lies in these research helping startups to understand their marketplace from the very start and providing them with the means to beat the competitors in the same line of business.
  6. So, without further ado, to become the best startup company in today’s time, here are few tips combined with a little bit of reading and then getting to work!

So Where Does Market Research Begin?

As an entrepreneur, it is easy to get lost thinking about processes involved in research or where to get started. All you have to do is follow an outline, much like this one:

Ideation and Pitching

  1. The emergence of an idea in an aspirational entrepreneur’s mind is beautiful yet equally conflicting.
  2. When this very entrepreneur shares his/her idea with his/her family and the credibility with his friend, family and mentors, he/she performs the first part of market research.
  3. Moreover, this pitching helps their business start based on the conclusions and discussions from the very people they interact with.
  4. Even if they do end up facing a challenge, they figure out the best possible way to improvise and work towards making their product relevant.
  5. Therefore, ideation creates an endeavour of the originality of idea and the market needs.
  6. What better way than the market research to test this!
  7. This helps us understand the needs-based gaps in the market and work to fulfil their objective goals.

Audience Capacity

  • Startups need to understand the right kind of audience in the market and build their business to sell it.
  • Therefore the research will help businesses to understand what is their potential customer base.
  • Suppose there is an audience well enough and great in numbers suited for the production capacity.
  • In that case, market research will help in reconsidering a business direction that is suited just for business needs.
  • Without a customer base, sales will not be guaranteed; therefore, the need to have a promising audience and make the right decisions is necessary.

Financing Capacity

  1. Doing research provides startups with resources at disposal is enough for the business or if they would need more support.
  2. Owing to the advancement in technology and credit companies provides easier lending operations for the business, it helps in accessing more funds if needed to create a perfect brand for your company.

Marketing Capacity

  • The number of business houses that make it in a short amount of time is the understanding to become a number-one priority.
  • Consumer needs and preferences constantly change; therefore, the best way to sell the product is to understand the target audience that exists and develop products to sell them.
  • For example, if startups find out that their audience does not require watches, would they even try to sell them.
  • Market research, therefore, creates ample opportunities for strengthening platforms to sell and promote business for its success.

Learning Your Competition is Winning Half the Game

  1. The need to be aware of the players in the same business industry is important for its growth and success.
  2. To understand the direct and indirect competitors will help promote the business and develop product and conduct better operations.
  3. Market research also provides for sharing an upper hand to business houses in making them aware of the competition at hand.
  4. It helps in strategically working on the customer loyalty programs and presenting a company in the best brand unique light.
Productivity at a startup

Product Development

  • Developing a product is not a one day journey.
  • Once startups have thorough market needs, based on our idea, they can choose to transform the outcomes of their primary research and push through greater development of their services and products.
  • The surveys and marketing strategies provide businesses with meeting the customer needs through and through and ensuring that the products are best suited to the market demands.

Final Launch

  1. The launch of the startup is the basis for all the success from weeks of research, along with the push towards turning them into quantified sales, either through goods or services.
  2. Now, marketability strategy is substantiated with research, which helps in understanding who is the right audience and where they are, the right time, and how to reach them through the products and ensure visibility.
  3. The marketability quotient, therefore, lies in launching the correct data collection of the product and ensuring that they help combat competition and push growth.

Support is the Best Way to Ace

  • The daunting task of marketing and selling needs expertise.
  • This expertise can be challenging in starting a business venture that seems lopsided or unclear.
  • Moreover, not all persons can help with communication and strategy.
  • With the ability to combine research and support and improve the tactics, from content creation to social media management, the marketing agency can supplement the information with effective marketing and provide sales to drive research.
  • This information that is driven by key specialised personnel becomes a tool to promote the business best of the abilities.
  • It can also ensure in going the extra mile for the proper research, but this lets your company have all the information to thrive in the market and lead it to succeed.

Handling Economies and Sustainability for Future

  1. It refers to the unique quality of the product that helps in marketing them and ensuring that competition thrives for the business growth and not for lopsided.
  2. The economic policies are constantly changing and adapting to them becomes a sore sight.
  3. This smart growth is pushed owing to the quality of research conducted and the team quick feet strategy development.
  4. The “research your market thoroughly before stepping into it” comes handy for smart growth and sustenance hacks by figuring out the need for upgrade or change.
  5. The startup conducts analyses and reinvention, therefore, determines success.
  6. The frequency of conducting the analysis and reinventing the work must be in perfect alignment to secure overall success.
Goals for every Startup company

How To Do a Market Research

  • A sturdy foundation needs strong building blocks and, for business, it begins with SWOT analysis.
  • Analyse the strengths, weaknesses, opportunities, and threats as time progresses with rewards.
  • This drives business to do either primary or secondary research.
  • The aim lies in collecting data that can improve the business operations and scale but unique to us only.
  • So, through primary research, we understand how to build and shape our business organically.
  • Secondary research provides us with sources across various platforms that align with our needs and interests.
  • The market research, therefore, provides the startups with two combinations – reliability results and time management.
  • Moreover, the development of strategies helps companies recover from shocks that any economic impediment in the future might incur.
  • It provides for achievable goals for the best possible audience.
  • The service that the startup wishes to entail will be appropriate as per the needs and requirements and recurring costs less in the long run.
  • Owing to market research, many firms and establishments have been able to become a name in the show run business and given tough competition to long-enduring business organisations.
  • Therefore, no matter what happens, new startup companies, whether endowed with cash reserves or completely nascent stage, putting the right foot at the door with market research, will provide a long-lasting effect.
  • An imperative you must undertake as a startup organisation is by doing thorough research.
  • This research through and through will transform the organisational capacity, and you shall be sure to succeed.

Also Read:

Emerging Startup Culture in India

How funding boosts Startups to redefine Indian Economy?

Beginners guide to make a startup successful


Q. What do startups need to know for market research?

Ans: Demand and supply is the key thing to learn from market research. The right kind of audience that is suited just per your needs and the price quotient to suit them.

Q. How long will market research take?

Ans: Depending on the scale of the project and kind of enterprise, market research can take anywhere between 1 month to 2 years.

Q. What kind of research will be beneficial for me?

The first information lies in the information you want to learn for your startup and how to utilise that information. This will form the basis of your methodology of research to opt for either online or offline research. Moreover, your area of operations to undertake research plays an important role.

Q. Will doing research cost a lot?

Not in the least! You need not spend a fortune to conduct. For example, many collaborations between organisations with similar objective goals cut down costs that might be split between enterprises.