How to start an online business?
With the dawn of pandemic and strict lockdowns imposed everywhere, almost every other business is making its way up online. Gone are the days when people used to stand in lines for hours or made appointments via calls to visit places, as every other business has gone digital.
Call it a revolutionary impact, or change with times, but online business is on a roll with merchants. From maintaining accounts, cashless payment options, attractive discounts, exclusive products, and that too without crowding your stores is a definite “Yes.”
From supermarket giants to local merchants who retail in various readymade plus raw materials, have taken advantage of going online and expanding their business PAN India. Not just that, the online business also allows you to market your products internationally. Hence, more profitability than one branch store.
But without proper planning, even the Colosseum(Rome) would have fallen into pieces. Finding online success isn’t quite the cakewalk one might think. From manufacturing to selling and creating your online presence via e-commerce business websites. There is a lot to consider. Let’s not further the tension and guide you up to a business plan that is practical and curated in mind with Quarantine conditions.
Have A Solid Business Idea
You would be surprised at how many entrepreneurs jump online and fail drastically without a proper business plan. Branding or web development will make no sense until and unless you have a strong proposition and quality tested product at hand. You should always be clear on your intention and different ways to keep it going. Price them reasonably, connect with people, and are easy to use.
For instance, consider doing business in your current field of work as the experience you have gained on the job will help you determine costing risks and benefits. Another way to start your online business is to extend your hobbies or interests that range out of your corporate life. Like baked goods, handmade organic products, online retail shopping, or reselling/repairing services.
Seek Validation & Suggestions
Now that you have a business plan ready, take it to your peers, potential customers, understand their needs, and will your business or commodity solve their issues like other brands. This step is simple enough and will help you understand the market needs, competition, and some newer ideas to increase your brand presence.
Type Of Business Portal
Now that you have decided to go online, decide on the type you would be interested to start. Web-based businesses have a variety of portals and formats for you to choose like- part-time retailers marketing via freelancing to a full-fledged e-commerce website that will list everything you have to offer. If your online business is related to goods and merchandise, you can choose to market via already established conglomerates like- Amazon, Flipkart, eBay, Alibaba, and more.
Working with bigger websites gives you a larger market but seldom limits your rights with policies and restrictions and keeps some shares internally. Check for all investments and profits beforehand to understand where you want to operate your business from.
Have Backups And Exit Strategy
Plan a set of business objectives that will help you keep track of growth, expansion, and exit strategy to be prepared for the worst condition. What is your business cubbyhole, and how will you compete on that level? Comprehend your goals for development and enlargement, alongside your exit strategy. Do you plan to sell the business if it incurs any losses in the future or let it grow continually? Preparing for worst come situations will help you deal with it methodically.
Research & Analyse
Use methods like SEO, SEM, and keyword analysis to learn about similar competitors and products on-trend. You can plan your entire branding and market position via using simple online tools that will make you stand out amongst competitors, even during a recession.
Using key performance indicators (KPIs) will help you in keeping track of the market records and provide insightful data for your business. Reading success stories of entrepreneurs who took their businesses online successfully would also help you get acquainted with the statistics of the local market.
Know Legal Online Business Laws
Understand your marketing audiences, overseas shipping restrictions, zonal laws, eCommerce jails that will ultimately break your business before you get it off the ground. Running a quick background check on the terms and conditions will help you make an informed decision about platforms you are investing. Understand and go through the types of permissions required before starting any business.
Setup Your Website
Most merchants who venture into online business programs build up their custom website to provide easier access to customers. A catchy yet not lengthy domain name goes a long way. From registering/purchasing your domain to finding a trustworthy web host requires an expert for which you can hire a part-time or freelance website designer to save you the complicated process.
They will help you in styling the entire website and add pages that justify your business comfortably for users. A web specialist will help you build easier navigation of the site, product descriptions, set up testimonials, and attractive graphics to drive organic traffic.
Master Shipping Business
The final goal for any business is to understand their shipping goals. Will your products be circulated PAN India or you plan to expand internationally as the business takes off. Figuring out standard shipping rates, delivery charges, local pricing, and market value product pricing will help you in the judgment of the resources, funds, and investments needed.
Doing any business, in the beginning, is scary, that doesn't mean one should not do it. Follow these effective methods and step into the humongous world of Digitisation & Digitalisation. If you feel too overwhelmed with the larger steps then start easy with single landing pages, social media ads, or email subscription alerts. Set smaller goals and achieve them, then head over to the masses with experience.