How to Learn Social Media Marketing? A Complete Guide.

. 6 min read
How to Learn Social Media Marketing? A Complete Guide.

How long does it take to learn social media marketing?

Why Learn Social Media Marketing?

  1. Social media has changed the way marketing is done in today's world.
  2. Its ultimate goal is to make the business visible to audiences or customers, drive traffic to the website, and get the maximum number of followers.
  3. Today, billions of people use social media to interact with friends, family, or online shopping.
  4. With social media, buyers are more aware and well-informed while purchasing any goods or services online.
  5. It gives a plethora of opportunities to both buyers and sellers.
  6. Some of the popular social media platforms are Facebook, Instagram, Pinterest, YouTube, and Twitter.
  7. Social Media Marketing has become a necessary marketing channel in today's world.
  8. It is a way of promoting business and products on different social media platforms through content creation.
  9. Social Media Marketing adds value and benefits the company in the long run.

Mastering Social Media Marketing

Learn about Different Social Media Platforms

  • Marketing on social media platforms has evolved into a highly efficient system and is growing every day with upgrades in technology and updates across different platforms.
  • For learning social media marketing, one should know and learn about various social media platforms.
  • These platforms can be confusing, but businesses should know where and how to promote their business depending on the demographics and culture of different social media platforms.
  • Facebook, Instagram, YouTube, Pinterest are some of the frequently used platforms and are opted by millions all around the world.
  • As per global reports, more than 4 billion people are active on social media sites.
  • India, with 250+ million users in 2020, has the second-highest number of social media users in the world.


  1. With millions of users worldwide, Facebook is the most influential social networking site that helps people connect with friends and family.
  2. It is an important platform to promote events, products, services, businesses, companies, etc.
  3. Facebook can help you expand the business, connect with influencers from the industry, or share articles.
  4. As per 2019 reports, India has more than 15 lakh small and medium business pages on Facebook.
  5. In 2017, Facebook came up with an initiative #Shemeansbusiness to help women entrepreneurs manage their businesses on the platform and trained more than 4500 women entrepreneurs all over India.


  • This platform is being used by millions and has become an important part of the business world.
  • Today people from fashion, travel, e-commerce background use Instagram to expand their business.
  • Instagram is used to share pictures and videos, and help businesses to connect with millions.
  • It has come as a blessing for small businesses to expand their business market.
  • With more than 25 million business profiles, Instagram has transformed small and medium businesses in India.


  1. With more than 18 million users in India, Twitter provides a platform to share ideas and thoughts with millions and is considered the most conversational platform.
  2. Twitter has become an effective marketing platform for small businesses to capture the local market with maximum reach and brand awareness.
  3. Apart from these, there are many other platforms that one can learn to connect with millions and expand their business.

Apart from these, there are many other platforms that one can learn to connect with millions and expand their business.


  • To learn Social Media Marketing, research should be done to understand what all strategies are new and can be good for the promotion of business.
  • Research is an important factor for a successful social media strategy.
  • Research helps businesses in understanding what marketing campaigns can be done, how the competitors are performing, how to identify the target audience, how to attract customers, how to produce content in different formats etc.

Online Social Media Marketing Courses

  1. There are several online platforms like Google, LinkedIn, UpGrad, etc. that offer courses in social media marketing.
  2. Opt for these courses to learn social media marketing basics and apply them to your businesses.
  3. You only need a laptop or mobile phone and a good internet connection to avail yourself of these online courses.

Follow Influencers

  1. Listening to and following the influencers from your industry can be a good way to understand in which direction the market is moving and how they are using social media to advertise their business.
  2. After learning about different platforms and doing proper research, marketers should keep the following points in mind.

Decide A Suitable Platform

  • Businesses need to identify the platform that best suits their business needs and goals.
  • A lot of beginners make mistakes while choosing the venue and end up wasting their time and resources.

Create A Social Media Profile

  • After choosing the right platform, businesses must create a social media profile to increase the chances of getting noticed and maximise their followers.

Add Social Media Icons

  • Businesses must keep in mind to add different social media icons on their page to share the content they post.
  • Apart from this, one must not forget to connect their blogs and websites to their social media pages.

Share Engaging Content

  • It is always said that 'Content is King'; thus, to attract the maximum number of people, it is important to share content that is interesting and engaging.

Keep Track Of The Followers

  • It is essential to keep track of your followers and the ones you are following.
  • Following influencers from the domain will help you in creating the content and identifying your mistakes.

Be Patient

  • After taking all the necessary actions, be patient, and wait for the results as getting maximum views and followers is not a one-day thing.
  • After understanding how social media platforms work, one will make the correct decisions that will help in the long run.

Why Is it Important to Learn Social Media Marketing?

  1. Social Media Marketing has become a trend.
  2. For businesses to be a part of this trend, they need to adapt to the ever-changing technologies and methods to sustain in the online business market.
  3. Some of the important points of social media marketing are:

Maximum Reach

  • Social media is the fastest way through which businesses can reach the maximum target audience at a particular point in time.
  • It is a way to spread a message to the masses in seconds faster than the traditional marketing method like TV and radio.

Creates Brand Awareness

  1. Social media provides a profitable marketing platform for businesses to increase visibility and awareness.
  2. It helps companies in increasing brand recognition to capture a huge market in no time.

Boost Sales

  • With a wider reach and a huge market audience, social media helps businesses boost sales.
  • As with higher visibility, businesses attract target audiences, which further helps in increasing sales and profit.

Buyer-Seller Relationship

  1. Through social media, businesses can directly interact with their customers and answer their queries.
  2. As communication plays a vital role in any business's growth, social media provides a platform for both buyers and sellers to convey their messages in the form of feedback, suggestions, etc.

In Conclusion

  • Social media marketing is an ever-growing platform with people getting more dependent on it to share information, set-up businesses, buy and sell goods.
  • Therefore, it becomes necessary for companies to adopt these changes and attain a place in the market.
  • Businesses must also keep in mind how social media marketing helps in their business's growth and attracts the target audience in seconds.
  • Whether the company is small or large, new or old, social media marketing provides a platform for everyone.

Also Read:

What Is Social Media Management? Benefits & more.

How Many Social Media Sites Can I Promote My Online Business On?

Most Popular Social Media Platforms in 2020.


Q- What is Social Media Marketing?

Ans: Social Media Marketing promotes the business, content, product, and services on social media platforms to connect with the target audience and increase sales.

Q- How can one learn Social Media Marketing?

Ans: One can learn Social Media Marketing through the following methods:

  1. Learning how different platforms work
  2. Online social media marketing courses
  3. Research
  4. Following Influencers
  5. Knowing the Industry

Q- Which Social Media Platforms should businesses have a presence on?

  • Businesses can opt for Facebook, Instagram, Linked In, or any other popular social media site.
  • If the goods and products are visually appealing, businesses can go with Instagram and Pinterest to promote them.
  • If the business is dealing with services, they can opt for Facebook and LinkedIn to easily share the content.

Q- What all sites offer online courses in social media marketing?

  1. Some of the top courses in social media marketing are offered by UpGrad, Digital Vidya, Coursera, Udemy, and Google.
  2. With online classes, case studies, and videos, it becomes easy for individuals to understand and be future-ready.
  3. Certificates are also provided after the completion of these courses.