Top Social Media Platforms for Business.
Why Use Social Media For Business?
- Marketers have great platforms of social media to play with.
- The ones who choose to use it as a part of your marketing strategy can play a vital role in your business’ success.
- A couple of factors such as your target audience, brand, and industry determine the network you ought to use.
- Whether you are a novice social media marketer or a small business owner looking at social media marketing to help your business, it is beneficial to know about a couple of social media platforms around.
- It will help you engage with your potential audience and broaden your brand reach.
- You need to ask yourself, does the social media site fit your brand image?
Benefits of Social Media for Business
- For example, a textile brand that relies on social media for marketing will probably use platforms different from a Wi-Fi service provider.
- Thus, it is essential to learn about popular today’s social media platforms and how they work for a range of audiences, industries, and sectors.
- To make things easier for you, listed below are some of the top social media platforms in 2020.
- It might be worth knowing more about these platforms for your brand.
- Facebook is the biggest social media platform today, with over 2 billion monthly users.
- A total of 65 million businesses have official Facebook pages actively advertising and maximising their brand reach.
- Many business owners prefer it for starters because different content formats work great on Facebook, i.e., images, texts, videos, stories, live videos, etc.
- The Facebook algorithm gives priority to content that stirs up meaningful interactions between individuals.
- Due to such broad appeal, Facebook allows you to change your customer base into a community.
- You can share your products, deals on your services, upload behind-the-scenes videos of your workspace, etc., all on your Facebook page.
- Short posts about exhibitions/new deals, photos, contests, and videos work well on Facebook.
- You can keep your followers informed by relying on text updates.
- You can also promote new content on it to reach out to more users and increase your followers.
- Twitter is another popular social media platform, with over 330 million followers aged 18 to 49.
- It gives its users a stable stream of information from all over the globe.
- Almost every brand in the world has a Twitter account to keep its target audience updated.
- It doesn’t offer the same reach as Facebook; nevertheless, it is one of the most accessible social media platforms.
- Twitter is famous for limiting its users to texts of 280 characters or less, unlike most platforms that have a much greater limit.
- To promote your business on Twitter, your content needs to be crisp, creative, and informative in one tweet, which is not an easy feat.
- It has a solid emphasis on real-time information; this is what marks it different from other sites.
- The platform allows other users to ‘retweet’ what you’ve posted so that it can reach a lot of people.
- It is usually used as a customer service channel.
- Simply put, Twitter is the best social media platform to expand business awareness.
- Instagram is one of the youngest social media platforms with over one billion users, a majority of users being less than 25.
- That makes this network perfect for brands that want to target youngsters.
- It allows you to upload short clips, share posts, stories, pictures, and live videos.
- A recent addition is IGTV for sharing longer-form videos.
- You can create an Instagram business profile, which will help you in gaining analytics of your profile.
- You will be able to plan Instagram posts using third-party tools.
- Short clips or images with a caption work well on this platform.
- One of its best features is that you can integrate your Instagram account with Facebook and Twitter to share the same content across multiple platforms.
- Instagram users are mostly from urban areas, making it a great social media network to promote fashion, digital tech, health, and fitness.
- The YouTube phenomenon has only been around for 13 years, and it has already changed the marketing methods of digital platforms a lot.
- This video sharing platform has grown to 2 billion active users each month.
- While sitting at home, YouTubers like PewDiePie, Jenna Marbles, Nigahiga, and Superwoman have racked up millions of subscribers over the years.
- If you study the most successful YouTubers, you’ll notice sponsorships and advertisements to be a way of earning revenue through their videos.
- Many creative YouTubers develop diverse business plans to get on with more money.
- Many options are available, like selling their products, promoting their websites, apps, etc.
- It is the most popular social media platform when it comes to content creation.
- Music and comedy do exceptionally well on YouTube.
- Still, nowadays, this platform is used for uploading all kinds of videos such as product reviews, travel vlogs, instructional videos, and other kinds of entertainment.
- Once you upload a video on YouTube, it’ll start to show up on Google search results as well.
- YouTube content can be promoted on other social media accounts too.
- The site is best for every kind of brand content, and it helps promote through SEO and YouTube algorithms.
- LinkedIn is mostly viewed as a resume and job search site, but today it is much more than that.
- It has transformed into a professional social media platform where brands post that supports their brand image while building a network with other professionals and develop their base for potential customers.
- This platform offers lots of advertising opportunities like sending personalised ads to LinkedIn users, promoting your content, and featuring ads by the side of the site.
- No social media network tops LinkedIn in terms of professionalism.
- It is a good platform for companies that seek small businesses as clients rather than companies that directly market to consumers.
- The list ends here; we hope you got the information on the social platforms you need.
- Regardless of the size of the social media platform, it is vital to consider whether your target audience uses that networking site.
- Consider all the important factors and then decide which sites will benefit you the most.
Q- What is the job of a Digital Marketer?
Ans- Digital marketers are marketing consultants who pair up with brands to generate effective strategies to promote products and services.
Q- What is Content Marketing?
- Content marketing refers to the formation and distribution of educational or informational data assets to promote brand awareness and generate traffic, leads, and sales.
- It is usually free and does not overly promote your brand or product as an advertisement would.
Q- What processes are involved in Planning a Content Marketing Strategy?
- A content marketing strategy refers to a plan for assembling an audience.
- It includes setting up objectives, establishing audience personas, forming content marketing mission statements, and techniques.
- For making, promoting, and interpreting how content marketing programs and assets operate.
Q- Can Social Media Marketing help me Promote my Brand?
- Yes, it will! It will help grow your business.
- Actually, by not using any social media platform, you can harm your business because having a good social media presence is expected of almost every firm these days.
Q- What are the Advantages of Social Media Marketing for my brand/company?
- Today, social media has completely transformed the way consumers communicate with companies and vice versa.
- It is essential to be easily accessible to your target audience and potential clients via social media platforms.
Q- How should companies quantify their Social Media Marketing success?
- You need to use the same metrics for success as you’d use for any other marketing activity, such as traffic and leads.
- Keeping an eye on the number of followers can help you learn about your social media presence.
- However, the main factor determining success is how many people visit your site and become customers.