Most Popular Social Media Platforms in 2020.

. 6 min read
Most Popular Social Media Platforms in 2020.

Top Social Media Platforms for Business.

Why Use Social Media For Business?

  1. Marketers have great platforms of social media to play with.
  2. The ones who choose to use it as a part of your marketing strategy can play a vital role in your business’ success.
  3. A couple of factors such as your target audience, brand, and industry determine the network you ought to use.
  4. Whether you are a novice social media marketer or a small business owner looking at social media marketing to help your business, it is beneficial to know about a couple of social media platforms around.
  5. It will help you engage with your potential audience and broaden your brand reach.
  6. You need to ask yourself, does the social media site fit your brand image?

Benefits of Social Media for Business

  • For example, a textile brand that relies on social media for marketing will probably use platforms different from a Wi-Fi service provider.
  • Thus, it is essential to learn about popular today’s social media platforms and how they work for a range of audiences, industries, and sectors.
  • To make things easier for you, listed below are some of the top social media platforms in 2020.
  • It might be worth knowing more about these platforms for your brand.
Things to consider in social media marketing (Image Courtesy:


  1. Facebook is the biggest social media platform today, with over 2 billion monthly users.
  2. A total of 65 million businesses have official Facebook pages actively advertising and maximising their brand reach.
  3. Many business owners prefer it for starters because different content formats work great on Facebook, i.e., images, texts, videos, stories, live videos, etc.
  4. The Facebook algorithm gives priority to content that stirs up meaningful interactions between individuals.
  5. Due to such broad appeal, Facebook allows you to change your customer base into a community.
  6. You can share your products, deals on your services, upload behind-the-scenes videos of your workspace, etc., all on your Facebook page.
  7. Short posts about exhibitions/new deals, photos, contests, and videos work well on Facebook.
  8. You can keep your followers informed by relying on text updates.
  9. You can also promote new content on it to reach out to more users and increase your followers.


  • Twitter is another popular social media platform, with over 330 million followers aged 18 to 49.
  • It gives its users a stable stream of information from all over the globe.
  • Almost every brand in the world has a Twitter account to keep its target audience updated.
  • It doesn’t offer the same reach as Facebook; nevertheless, it is one of the most accessible social media platforms.
  • Twitter is famous for limiting its users to texts of 280 characters or less, unlike most platforms that have a much greater limit.
  • To promote your business on Twitter, your content needs to be crisp, creative, and informative in one tweet, which is not an easy feat.
  • It has a solid emphasis on real-time information; this is what marks it different from other sites.
  • The platform allows other users to ‘retweet’ what you’ve posted so that it can reach a lot of people.
  • It is usually used as a customer service channel.
  • Simply put, Twitter is the best social media platform to expand business awareness.


  1. Instagram is one of the youngest social media platforms with over one billion users, a majority of users being less than 25.
  2. That makes this network perfect for brands that want to target youngsters.
  3. It allows you to upload short clips, share posts, stories, pictures, and live videos.
  4. A recent addition is IGTV for sharing longer-form videos.
  5. You can create an Instagram business profile, which will help you in gaining analytics of your profile.
  6. You will be able to plan Instagram posts using third-party tools.
  7. Short clips or images with a caption work well on this platform.
  8. One of its best features is that you can integrate your Instagram account with Facebook and Twitter to share the same content across multiple platforms.
  9. Instagram users are mostly from urban areas, making it a great social media network to promote fashion, digital tech, health, and fitness.


  • The YouTube phenomenon has only been around for 13 years, and it has already changed the marketing methods of digital platforms a lot.
  • This video sharing platform has grown to 2 billion active users each month.
  • While sitting at home, YouTubers like PewDiePie, Jenna Marbles, Nigahiga, and Superwoman have racked up millions of subscribers over the years.
  • If you study the most successful YouTubers, you’ll notice sponsorships and advertisements to be a way of earning revenue through their videos.
  • Many creative YouTubers develop diverse business plans to get on with more money.
  • Many options are available, like selling their products, promoting their websites, apps, etc.
  • It is the most popular social media platform when it comes to content creation.
  • Music and comedy do exceptionally well on YouTube.
  • Still, nowadays, this platform is used for uploading all kinds of videos such as product reviews, travel vlogs, instructional videos, and other kinds of entertainment.
  • Once you upload a video on YouTube, it’ll start to show up on Google search results as well.
  • YouTube content can be promoted on other social media accounts too.
  • The site is best for every kind of brand content, and it helps promote through SEO and YouTube algorithms.


  1. LinkedIn is mostly viewed as a resume and job search site, but today it is much more than that.
  2. It has transformed into a professional social media platform where brands post that supports their brand image while building a network with other professionals and develop their base for potential customers.
  3. This platform offers lots of advertising opportunities like sending personalised ads to LinkedIn users, promoting your content, and featuring ads by the side of the site.
  4. No social media network tops LinkedIn in terms of professionalism.
  5. It is a good platform for companies that seek small businesses as clients rather than companies that directly market to consumers.


  • The list ends here; we hope you got the information on the social platforms you need.
  • Regardless of the size of the social media platform, it is vital to consider whether your target audience uses that networking site.
  • Consider all the important factors and then decide which sites will benefit you the most.

Also Read:

Best Tips For Marketing Your Brand.

Top 10 Most Effective Marketing Strategies To Follow

What is Social Media Marketing?


Q- What is the job of a Digital Marketer?

Ans- Digital marketers are marketing consultants who pair up with brands to generate effective strategies to promote products and services.

Q- What is Content Marketing?

  1. Content marketing refers to the formation and distribution of educational or informational data assets to promote brand awareness and generate traffic, leads, and sales.
  2. It is usually free and does not overly promote your brand or product as an advertisement would.

Q- What processes are involved in Planning a Content Marketing Strategy?

  • A content marketing strategy refers to a plan for assembling an audience.
  • It includes setting up objectives, establishing audience personas, forming content marketing mission statements, and techniques.
  • For making, promoting, and interpreting how content marketing programs and assets operate.

Q- Can Social Media Marketing help me Promote my Brand?

  1. Yes, it will! It will help grow your business.
  2. Actually, by not using any social media platform, you can harm your business because having a good social media presence is expected of almost every firm these days.

Q- What are the Advantages of Social Media Marketing for my brand/company?

  • Today, social media has completely transformed the way consumers communicate with companies and vice versa.
  • It is essential to be easily accessible to your target audience and potential clients via social media platforms.

Q- How should companies quantify their Social Media Marketing success?

  1. You need to use the same metrics for success as you’d use for any other marketing activity, such as traffic and leads.
  2. Keeping an eye on the number of followers can help you learn about your social media presence.
  3. However, the main factor determining success is how many people visit your site and become customers.