Rebranding is a necessary step when scaling up small businesses from local grounds to cover more areas. With questions like how to rebrand a business and people asking for some rebranding tips and examples, we present to you an informational blog on this topic. It creates a sense of excitement and fun if you are creative people and love what you do.
Some serious thoughts need to be checked before going for a rebranding process. If you are aware of your business and are ready to take it to the next level where it would be noticed by many people, then rebranding might be a game-changer for your business. Several companies have successfully achieved this. Almost all companies that start small and grow need a major change to face the global audience.
People consider rebranding to be an effortless task; believing that changing a logo or a website does not require much work. However, many things go unnoticed when people have this outlook. A brand is an important parameter and can be treated like a person facing the world. The purpose of rebranding differs for businesses but is usually due to their scaling up or changing the product line according to the demand.
In this blog, we will answer general queries regarding tips for rebranding, how to rebrand your business and successful rebranding examples.
9 tips for rebranding
1. Focus on the original message
Rebranding is based on a brand strategy that is built on the core business idea on which the whole business works. A strategy is important to determine the fundamental ideas of your business, including the business mission and vision. Hence, your brand should be able to convey the original message to the viewers. Before finalising your brand logo or home page design, ensure that it is aligned well with your current brand strategy.
To work on this, you need to identify your principal identities, such as the vision, mission, and internal audit of how these things will work. You can also do a market analysis of your competitors to check for some relevant rebranding parameters. Keep reading the article on tips on how to rebrand a small business, product rebranding examples, best examples of rebranding, and some rebranding examples.
2. Logo is important
The logo is the face that is projected to the people for your business. It needs to deliver quick information about your brand strategy, and people must instantly recognise your business with it. Be sure to work with a creative and experienced graphic designer who can understand=your business idea and deliver content aligned to that. To take inspiration, you should check your competitor’s logos that are doing well in your market segment.
3. Prioritise your future and current customers
Understanding your audience is of utmost importance even before creating a story that connects both your current and future customers with your business. There can be a gap between the needs of your current and prospective customers, and you have to build your brand in a way that it resonates with both these audiences. Hence, a market study is significant for the customers to ascertain their needs and associate a rebranding image with your business.
4. Manage your customer perceptions
Every customer has some perception of your business. Note down whatever has helped grow your business till now and use them in your rebranding process. Your customers are important, and their views are vital; hence, for marketing purposes, you need to focus on what the customers want from you rather than what you want the customers to see. Research about the audience and market trends, and you can also experiment with new makeovers such as a small poll, contest, or advertisement.
5. Keep your mission statement intact
The mission statement tells you about the basic idea of your business works or the problems it was meant to solve. In all the rebranding processes, you must not forget your identity and work to maintain it throughout the rebranding process. If you cannot put forward your mission statement well, it is highly likely that even your customers will not grasp it. You should try to reinforce your mission statement through your rebranding rather than forcing people to shift to new ones.
6. Keep the entire marketing plan in mind
You need to figure out how far you want to go with your marketing plan and how you want to conceptualise the rebranding strategy. Are you only willing to alter the logo or the whole website or change the complete product range? Once you are aware of your plan and budget, then you can focus on the rebranding process.
7. Be aware of your competitors
With all the hassles of rebranding and new marketing strategies, the ultimate goal is to increase revenues. If you are well aware of your competitors who are performing well in the market, then you should be able to match their levels in your next rebranding process. Try to be unique even though you take inspiration from your competitors’ websites. Do not go to all your competitors, instead focus on the competition who is doing better than you.
8. Think about time and resources
Time and resources are necessary for the rebranding process. Never spend the majority of your time on an unnecessary rebranding process. Rebranding is not required if your business is doing well. You don’t need to spend your time and resources on rebranding just to satisfy your ego.
9. Review every rebranded material
Quality checks are necessary during the whole rebranding process when you are about to release the new logos and designs to the customers. Always make sure that you and your team provide feedback about the new materials that have been prepared under the rebranding strategy.
From the logos to the forms and signatures, ensure to check every detail of the rebranding and whether it is aligned with your brand strategy and mission. Remember that rebranding aims to make your business more recognisable and memorable for your audience, and it should do so. Be bold to publish the new rebranded materials in the market with the help of small press releases or advertisements.
Rebranding is a vital step in business growth and is required by many companies going full-fledged in the market. When you are not able to get the required number of sales even after spending on advertisements, rebranding becomes a necessary step. You can follow OKCredit for more such tips on how to rebrand any business. Outsource graphic designers, writers, and web developers and let the professionals take care of the rebranding.
1) Steps of Branding for Your Business
2) How to Build a Brand from Roots?
3) A List of Popular Brands that Failed in India
4) How to grow your brand? Best Tips & Tricks
5) OkCredit: Simple, Paperless & Secure solution for businesses
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Q. What is rebranding?
Ans. It is a marketing technique where the companies change their visual appeal by modifying or changing their logos and other business forms to make them recognisable in the market. It can be limited to minor changes such as logo change or extensive changes such as revamping the website and or altering the entire product range.
Q. Is rebranding too expensive?
Ans. Rebranding need not be expensive and depends on the overall extent of change. A logo change or a simple website design alteration is not expensive. However, if you are looking for an extensive rebranding, then it will cost money and time.
Q. Is rebranding a necessary step if my business is performing well?
Ans. No, rebranding is not a necessary step if your current business is already performing well. Although it is important to reach more potential customers through rebranding and that people will associate themselves more with your business through rebranding. But if your small business is already performing well and generating revenues as planned, then avoid rebranding.
Q. What are the things required during rebranding?
Ans. During rebranding, you need a stepwise strategy on things that you want to work on. It can be logos, signatures, forms, cards, and more. You can start work with a design expert and, if the budget permits, hire an entire marketing team. You should discuss the rebranding issues with your internal team.
Q. My present customers are satisfied with the existing brand, should I change it?
Ans. This is a common question asked by business owners. If your present customers are happy with your existing brand and are indifferent to changes, there is no harm in rebranding. You should explore rebranding only when your current brand is not able to attract new customers, even when your present customers are satisfied with your brand.