Are you the home baker who gets swamped with orders during holidays because people just can’t seem to get enough out of your baked goodies? Are you an expert with cakes, biscuits, cookies, pies, tarts, pastries, bread, puffs, rolls and anything under the sun that requires batter and dough as their base ingredients? Then it is time for you to shirk your ‘home baker’ tag and get some professional exposure. Flaunt your pâtissier skills while also donning the entrepreneur suit. Baked goods are fast-moving consumer goods and come under the FMCG sector which is the 4th largest sector of the Indian economy. The revenue generated in 2020 by this sector is predicted to be somewhere around US$ 103.7 billion.
Evidently, it is safe to say that since baked goods are incorporated in the FMCG sector, they have also witnessed a steady financial growth. Hence, if you’ve been on the fence about starting your bakery business in India, it’s time to take a leap of faith because there has never been a better time for you to put on your baker hat. How do you do that, you ask? Get a slice of the article below and find out how one starts a bakery?
Bakery-on-wheels or a Bakery Lounge?🧁
There are various types of retail bakeries and it is up to you to pick your version of the shop. You can choose from a variety of options like a Bakery Café, a Pâtisserie Food Truck, Takeaway Shop, Eat-in lounge, Specialty Bakery, Wholesale bakery, etc. The choice should be made depending upon how much demand you can handle efficiently, how much start-up cost you can afford to put into your business, the type of clientele that you seek to target, and your overall business plan.
If you’re opening a flagship bakery store, remember to pick the right spot! It is always better to be visible to the public eye. For this reason, the right location would be urban or suburban cities. If you want your shop to be reputable and thrive financially, always remember to avoid picking an isolated space and go for spaces that are bustling with activity and dynamism. After all, a bustling nest will always yield you better results than an abandoned corner.
Interior is the ‘icing on a cake’:🎂
Every baker knows that making the cake look pretty is half job done! Similarly, you’ve got to make sure that your bakery looks inviting and tempting enough to attract attention. Choose pastel colours that are light and breezy to decorate your interior instead of painting the walls with gloomy and darker colours which induce a feeling of melancholy. Remember, the interior of your shop should look just as sweet and delicious as your baked goodies taste!
Also Read: Biscuit Manufacturers in India
Learn how to manage your space:🍮
Efficient space management is key to making your shop look presentable and be layout friendly. While sitting space is important, the baker’s time is spent toiling away in the kitchen waiting for the bread to rise or the cake to look fluffy enough. There are four main sections that a kitchen has to house viz. food preparation, storage, cleaning, cooking. It is indeed a taxing effort to fittingly organise all these areas while also being mindful that ample space has to be reserved for customers to comfortably sit in and relax.
Social Media is like rainbow sprinkles:🍪
It’s 2020 and business ventures know now that they must keep up with the trends. A trend that took social media by storm earlier was the Dalgona Coffee trend. Make your own social media pages and catch up with these trends when and as they occur. This will ensure that you have a lot of direct engagement with people who keep up with these trends. It will also provide an identity to your brand as being ‘woke’ and ‘trendy.’
Bakeries see hordes of people during the festive seasons. Tap on this opportunity and use social media to attract attention to the same. For example, adjust with the festive seasons and let it be known that this Christmas, there will be an attractive range of cakes and cookies gracing your counters. Go one step ahead and give away exciting discounts and offers during birthdays or anniversaries. Make your social media a straight pathway between your shop and the customers.
Being digitally active will tweak up your visibility numbers. In today’s world, if you’re not present on social media, you’re basically not present at all! Businesses all around the world have realised this essential ingredient that will impact the outcome and have employed it to provide their services across their customer base.
So set up a website tracking your history and flaunting your Pâtisserie’s X factor, make social media accounts to display your pretty brochures and delectable savoury dishes, partner up with food delivery platforms and provide your customers with the option of easy home deliveries. This is an added perk for a business that relies so heavily on the visuality of its goods. After all, digital presence translates to people being able to ‘look’ at what you have to offer. If a cake looks best, it most certainly will taste best.
Baking is time-specific, and so should your shop be:🥧
Choose your working hours very carefully. For example, it doesn’t make sense for bakeries to be open early in the morning at 5 am. But it’s absolutely sensible for your shop doors to be open at 11 pm since the midnight birthday celebration crowd will flock in aplenty!
Remember, be open till late and don’t open up in the wee hours of the morning!
With attention to time and detail – something that a baker ought to possess anyway – you can run a very successful bakery and see flourishing business ahead of you. Make sure you pay attention to the points stated above as they shall come in handy when you think about the most basic aspects that are to be considered while setting out to start your own bakery.
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Q. How expensive is starting up a bakery in the metropolitan cities of India?
Ans: According to popular belief, just like starting any other business venture, you need a seed capital of Rs. 15-20 Lakhs handy in order to open a bakery. This will incorporate all the expenditure right from location and licensing to marketing and cost of equipment. Don’t forget to seek expert help regarding loans/financial preparation and legal permissions.
Q. Is the bakery business a profitable business in India?
Ans: Yes. Without a doubt. It is estimated that the bakery market in India collected revenue worth US$ 8 Billion in 2019. Depending on these estimates, it is predicted that the Indian bakery market will witness steady growth in the years to come. Thus, from profit point-of-view, a bakery business is very lucrative.
Q. Where should I open my bakery?
Ans: When opening your very own bakery store, remember that location matters. If you have enough seed capital, from a sales perspective, the optimum location would be cities and metropolitan areas. Remember to choose your location wisely if you want to have a good business start. Your bakery ought to be seen by the public. It has got to be placed smack in the middle of the hustle and bustle of city life so that people or potential customers can look at it and expect some sort of respite and solace from the cacophony of the city-life once they enter your dainty little bakery.
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