Influence of Online Marketing on Startups

. 7 min read
Influence of Online Marketing on Startups

These days, almost everyone wants to found a startup company. They want to launch their brands and compete with more prominent names in the markets. Over the years, there have been several studies on how to expand businesses. These studies have shown why many such startups fail to keep up for more than two years.

Most businesses fail because they do it all wrong and don’t choose the right marketing strategies for their brands, products, or services. These businesses don’t realise that they can rely on online or digital marketing as it is cost-effective and drives sales, and increases brand reputation.

Benefits of Digital Marketing for Start-Ups

You have many benefits when it comes to startups employing digital marketing to promote their products or services. So, in a way, startups can rely on various digital marketing techniques like search engine optimisation or social media marketing to get more customers and expand their business.

Digital marketing can be an effective strategy to promote a startup business. You have many benefits you can reap from these strategies, of which these are the most prominent.

1. Cost-Effective

The lack of funds is a common challenge for any startup. Founding a startup organisation requires funding, especially for paying the registration fees, procuring office supplies and other raw materials, setting up an office, and more. So, as a founder, you can’t afford to spend too much on marketing. However, with digital marketing, you can bring down these expenses as they don’t cost advertising on the newspaper, the radio, or even television.

2. Multiple Marketing Channels

Digital marketing holds the answer to the question, ‘How to grow your business?’ regarding using different channels to promote your brands. While most of you would be aware of social media marketing, various other channels form a part of online marketing. So, besides social media marketing, you can also leverage the potential of email marketing, content marketing, search engine optimisation, and pay-per-click advertising.

Besides these, you can also effectively implement display and mobile advertising to get more customers. With these digital marketing techniques, you can acquire more customers and grow your small business. However, remember that you must target the right customers depending on the product or service you offer.

customer engagement word written on the center

3. Better Customer Engagement

Online marketing is by far the best way to engage with your customers. Not only does it help connect with the right ones, but it also helps engage with and provide them unforgettable experiences in real-time through discussions and feedback about your product or service offerings.

In addition to this, it also lets customers connect with your brands and business, increasing customer engagement in the process.

4. Brand Reputation

Conventional marketing channels can prove to be expensive for bootstrapped startups, especially in the long run. However, building your brand and its reputation online is much easier. These days, the Internet has helped customers in not only buying products or services but also in gathering information about them. So, there’s no better place to promote your products or services than online.

You have many benefits of leveraging digital marketing for the growth of your startup or small business. These four benefits prove that online marketing is indeed a low-cost and effective way of promoting your business.

Best Digital Marketing Technique for Start-Ups

Many startups and large enterprises know what it’s like to implement the best digital marketing strategies and increase business growth. Here are a few such techniques that have helped these businesses grow.

1. Pay-Per-Click Advertising

Pay-Per-Click (PPC) campaigns can help your business to rank higher in search engine results. It is often regarded as the base strategy in digital marketing as ranking higher in the Search Engine Results Page (SERP) is vital to driving organic traffic to your website and boosting business.

2. Social Media Marketing

You must convince potential prospects that they need your products or services if you want to drive sales. Social Media Marketing lends a huge helping hand in this respect. By implementing an excellent social media marketing strategy, you can generate leads and increase brand awareness among your customers.

3. Email Marketing

Email marketing can be a great digital marketing strategy for small businesses as it helps them scale their business in no time and gets them some loyal customers. While promoting your brands and services through word of mouth is still the best strategy, there is no denying that Email Marketing is also a robust digital marketing strategy.

4. Search Engine Optimisation

Search engines provide a great way to get potential customers who are interested in your brands. However, it would help if you got it right for it to work. Your SEO strategy must be in line with your business model to get the best results in driving traffic to your website.

content marketing displaying on the screen of the laptop

5. Content Marketing

Content marketing has become an essential digital marketing strategy, owing to how customers use the content on the Internet. When you create helpful content, you also create a memorable journey and buying experience for your customers. Not only does this help build trust in your customers among your brands, but it also increases conversion rates.

6. Viral Marketing

If you create content that can go viral, you stand a chance to become successful in no time. Viral marketing is a combination of all the techniques mentioned above and can create a massive surge in organic traffic coming towards your website and ultimately help boost business.

So, if you are still wondering how to increase business growth, you can use any of these digital or online marketing techniques to drive sales.

Last Words

If you ask any digital marketing expert for small business growth tips, these are the strategies they will tell you to implement. Digital marketing strategies such as these go a long way in bringing your business up to speed. So, there is no doubt that digital marketing is vital, especially for startups and newly founded companies, as it helps them expand their online presence. So, be sure to make the best use of it and see the results for yourself.

Also Read:

1) How to Grow your Small Business by Making Effective Business Communication?
2) How to Move Your Small Business A Generation Ahead
3) Top-10 Business Strategies if you're a Budding Entrepreneur
4) OkCredit: All you need to know about OkCredit & how it works.

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Q. How does Digital Marketing Impact Start-Ups?

Ans. Digital marketing can impact startups on two different fronts. First, it helps them bring more customers that can convert to leads and boost sales. Second, it helps increase brand awareness among customers.

Q. What are the Stages Involved in Implementing a Digital Marketing Strategy?

Ans. Implementing a digital marketing strategy involves five stages: Market and Keyword analysis, defining a budget and success, and setting KPIs.

Q. What are the Different Faces of Digital Marketing?

Ans. Digital marketing has two faces: The business and the target audience. To get the strategy to work, you must first define the buyer’s persona in terms of names, age groups, jobs, income, location, the products they are interested in, and their favourite social media and customer support channels.

Q. What content is the Best When it Comes to Boosting Business by Leveraging Digital or Online Marketing?

Ans. While most startups and other such businesses depend on platform-based content for digital marketing, it is better to implement content that customers want to consume. As such, the content that works best depends on the business and the target customers.

Ans. You can distribute content that you create on various channels, including social media, your blog, and other such content distribution platforms. However, do note that it’s not enough if you share content. You must also repurpose it to distribute it on other non-search channels like emails and promote it to both new and existing prospective customers.