Barbeque Nation Franchise Cost [Know how to get the franchise]

Looking for a secondary source of income or want to expand your existing business? A food retail outlet as a franchise is one of the best options available out there. The food industry is one of the fastest-growing industries in India; an increasingly urban & working population being its major cause of growth.

However, on the other hand, the competition is also increasing due to the vast customer base and the industry's future growth. In this case, if you are looking to start your food outlet, we advise you to start by owning a franchise outlet of an already established and well-known restaurant chain.

Here we have one such restaurant chain that is well known for its barbeque cuisine not just in India but also outside India. It is the Barbeque Nation restaurant chain franchise we are talking about.

First of all,

Why Barbeque Nation?

Barbeque Nation is not just like any other fine dining restaurant you visit. Its most loved unique selling point is the live barbeque facility it provides to the customer, which allows them to barbeque their food as per individuals' like and tastes. Live barbeques are set up on each table, giving customers a fantastic barbeque experience with the comfort of a good dining area.

Also, its DIY (Do It Yourself) approach and pocket-friendly menu prices attract a vast customer base to its restaurant outlets.

It was founded in 2006 by one of its current promoters. Barbeque Nation has around 150 outlets in India, five in UAE, 1 in Malaysia, 1 in Oman. Moreover, it is expanding rapidly and has come up with an IPO and is now listed on the Indian Stock Exchange, which shows how rapidly promoters want to grow their restaurant business and outlets.

Here we have listed all the necessary details regarding Barbeque Nation franchise cost, requirements, profit margin, profitability, etc.

Requirements

1. Area and region of operation requirement

You must have noticed that most of the outlets of barbeque nations are on the ground floor or terrace with a great view. The company either wants the outlet to be easily accessible or can compromise a little there if the view available from the terrace is attractive.

Moreover, you would need a minimum of 4000 to 5000 sq. ft. of area for kitchen space, counter, open space for customers to set up their grills. Also, the company looks for well-known locations in the city and near to almost all areas of the city.

Barbeque nation has at least one outlet in almost all major cities of India. However, they are still looking to increase the number of outlets as their demand for customers is relatively high.

2. Training and experience required

BBQN (Barbeque Nation) is quite strict about its quality and service. This is also one of the reasons why this food brand is so famous among its customers and has many repeat customers.

To apply for a franchise, you must have some experience handling business in the food & beverage industry. It does not matter what you have been handling and at what level. Individuals who have been selected and qualified for the franchise have to take training from BBQN.

This training by BBQN is done to ensure that any franchise does not spoil the brand's name. Also, you will receive every bit and piece of knowledge you would require to run the franchise successfully.

3. Barbeque Nation franchise cost, investment and terms & conditions

• Usually, the franchise agreement period is made of 9 years, which can be renewed later if both parties agree to it.
• The cost of the franchise is about INR 23 Lakhs. You also need to pay an 8% royalty fee annually for partnering with them.

• It will take around INR 1 Crore - 2 Crore of investment from your side for setting up all the cutlery, interiors, staff handling, rent, maintenance, etc. However, it is not an exuberant amount if we consider the profit you would be earning from the brand's franchise.

BBQN franchise benefits and profit margin

• In the last 14-15 years, not a single outlet of BBQN has been shut down. This shows how successful it is to run a BBQ franchise.
• Its USP and wide range of veg & non-veg dishes availability are unbeatable till now in India. Moreover, BBQN employees have experience of so many years, which will be a great help for your franchise.
• Barbeque Nation was ranked 13th among the best companies in India to work with. This shows their commitment to their work and their work ethics.
• BBQN claims that 95% of their outlets are in profit, and the remaining 5% are in the initial phase.
• BBQ has never claimed any percentage of profit that the outlet will start generating after opening. However, by a rough idea, profits for outlets is around INR 4.3 Lakhs per month after deduction of expenses. However, profit margin also depends upon the location and how frequently their local customers visit. Also, initial profits will only get you your investment amount. However, it is estimated that you can expect to earn net profits after a year of successful operation.

How to apply for a BBQN Franchise in India?

Barbeque Nation has provided a separate section of barbeque nation partnership on their official website.

When you get to the partner with BBQN section, you would be required to fill out details like your personal details, space you have for the franchise, area of space, amount of investment you can make on the interior, and some photos of the space and its surroundings.

You can also give your land/space on lease to BBQN. If your place fulfils their requirements, then you can agree with them to let BBQN open their outlet.

You can contact them through their email. Their team will respond to you as soon as possible.

On their official website, they have provided a contact number on which you can call to resolve your queries. They can direct you to contact the right person to talk about franchise agreement, requirements, etc.

Conclusion

Barbeque Nation is a well-known restaurant chain in India. Their unique selling points, customer base, and public's liking for the live grill is one of the critical reasons for their success, and it surely will serve them in the future as well. Owning a BBQ franchise is one of the best options available for anyone interested in starting a restaurant business.

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FAQs

Q. Can an individual person apply for a BBQ franchise?

Ans. Yes, an individual person can apply for a franchise; all that is needed is that they must be able to provide all the requirements mentioned to own a franchise.

Q. Is the menu for all outlets the same or flexible?

Ans. Most of the dishes BBQ serves are mandatory at all outlets. They might be flexible in some of the dishes depending upon the region or location. They offer a wide range of veg and non-veg dishes to their customers.

Q. What is the smile program of Barbeque Nation?

Ans. Smile is a loyalty program of barbeque nation for their valuable customers. Whenever a customer eats at any Barbeque Nation outlets, they are credited with smiles in their account on the BBQN app. These smiles can be redeemed at any outlet on their next visit.