10 Best Digital Marketing Practices for your Business in 2021

The sudden catastrophe that hit the world recently had some unexpected and good repercussions too. What can those be? You might think, what good can a pandemic do to humans? But there is and has always been an equal and opposite reaction to every action. Thus, the pandemic has given us something to hold onto and steadily survive. And that is nothing but digital marketing tips and tricks and strategies. The world of digitisation has proven its enormous benefits in these times of crisis to one and all.

In the year 2020, we have seen many companies transform their products and services selling processes online. Consequently, to overcome the pandemic after-effects and survive in the market, digital marketing and its wide range of strategies came into the limelight. Not only the product industry, but the human resource too had to work from homes depending entirely on the digital processes.

So what could be the upcoming trends and growth hacks that can be framed into the digital marketing practices of the 2021 league? This could drive more traffic, organically increase sales, and also parallelly generate brand awareness too. Let’s check out those amazing techniques and strategies that can leverage your brand in the long run.

1. Socially up

The year 2020 had brought business to a standstill for many small-scale entrepreneurs and businesses. But at the same time, people were more online and studying, researching, buying, selling, scrolling, and increasing the traffic in some or the other way. Thus, the onset of 2021 looks promising in terms of vouching for social media trends. One can design a social media content plan and work towards achieving small goals first, like increasing followers and likes and later, you can target and generate leads through promotions. Monitor the insights, trends, behaviour patterns, and interests of your target audience and act accordingly.

2. Micro-Influencers

Influencers are people who are mini-celebrities falling under the digital marketing trends in 2021. These users are YouTube celebs or Instagram stars. Collaborating with them and upscaling your products can be a brilliant idea. These stars have a genuine follower base who trust them and their opinions. Thus, when you tie up with them, you can capitalise on the brand awareness, increase clientele base and promote your products.

3. Engaging content channels

When you start interacting with the target audience through your website or social media platforms, you can easily retain value and enhance your brand’s image. For example, fitness experts can add a BMI calculator to their website so that the visitors can analyse their fitness status at their fingertips. Therefore the information received can be used to create buyer personas for your venture.

4. Videos on the go

Content that has fluidity and eye-catchy elements can hook the audiences on your website or social media handles. According to research conducted by HubSpot, audiences would like to see around 54% of the content in video formats from the brands they support. Hence, in 2021 imbibing videos into your content plan is one of the best digital marketing tips to generate leads organically. The videos can be created using various apps available online or you can hire an agency to get them professionally made. Creating the ones that perfectly suit your brand, niche, industry, and target audience will organically uplift the brand and indirectly increase the sales too.

5. Hooking the local market

One of the digitals marketing best practices in 2021 is attracting the local audience through various free tools available online. For example, a fashion designer can set up a store on Google My Business, wherein one can display the store timings, exact geographical location, inside pictures, events, and offers too. The link can be circulated amongst old and new clients for genuine feedback and suggestions. The ratings and reviews received can be later used for social media branding. Listing the business in local communities and social groups can prove beneficial for generating good business.

6. Paid promotions

Any business can be marketed over the digital mediums through campaigns that showcase the products or services. It can be done through various social media platforms. These ads can be created focusing on specifically targeted locations, keeping in mind the target audience’s behaviours, interests, and demographics.

7. Content personalisation

Thanks to 2020 and its huge online presence, personalising content has evolved as a powerful practice for digitally enhancing the brand. This digital marketing tool helps you in drawing a buyer persona and working towards involving them. Educative sales email campaigns can be run to attract the audience to your website and repeat the business or generate brand awareness.

But in the year 2021, content personalisation takes a step ahead of merely email campaigns and climbs up the ladder of artificial intelligence. When AI is included in the marketing techniques, the data generated becomes more effectively efficient in analysing the audience behaviour in detail. It helps you craft better templates and take apt decisions for your brand.

8. Chatbots

The amalgamation of AI and chatbots will seamlessly prove beneficial for enhancing content creation. Artificial Intelligence will drive the content generation process by rendering relevant information. And when the chatbots become smarter, they will be picking up this data to support the branding campaigns effortlessly.

9. Voice search

As of now, voice search isn’t a part of the Google metrics and algorithm. But many marketers and digital experts are expecting it to become the next best digital marketing tool soon. With the onset of an increase in mobile digital personal assistants like Alexa and Siri, the trend is likely to materialise globally. Thus, revamping your website to focus on voice search mechanisms can be fruitful.

10. Collabs with brands

The year 2020 might not be a memorable one, but it has seen huge collaborations of brands like Adidas and Allbirds, McDonald’s and Travis Scott, etc. The collaborations coming out of the blue are bound to capture eyeballs and grab the customer’s attention without investing a bomb in marketing. It creates a wave on social media and paves the way for increased customer attention.

But the brands that cannot afford to hire Travis Scott can invest in local collaborations to pull in new visitors to the website.

Along with the digital tools working in place, the human resources, their salaries, payments, leaves, etc can be easily managed online through the OkStaff that works well for all businesses.

Conclusion

Digital marketing is highly volatile in global scenarios. Thus, dynamically trending with them and being abreast with the best digital marketing practices of 2021 can create brand awareness and generate good income through it. Focusing on customer-centric practices and planning the strategies accordingly can reap trust, respect and build great cordial relationships with your target audience. You can read OkCredit blogs to understand tips, tricks, and some amazing growth hacks for your business.

Also read:

1) What is Digital Marketing? Scope, Opportunities & more
2) Digitalisation - The next step in the evolution of Digital India
3) How Small Businesses Afford Digital Marketing?
4) Which affordable digital marketing course is best for a startup and small business owners?

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FAQs

Q. Is Digital Marketing a good career in 2021?

Ans. The industry promises to be highly profitable in the long run. As the pandemic has shown us the importance of digital marketing. A career in this field will reap good income in the near future.  

Q. Is Digital Marketing worth it in 2021?

Ans. When customers cannot reach you, only digital marketing platforms bridge the gap in between. Thus, investing your time, effort, and money in digital marketing will increase sales and client base.

Q. Should we invest in Traditional Marketing in 2021?

Ans. Every city has a different clientele. The demographics, interests, and behaviour patterns decide the foundation of your marketing strategy. If the clientele isn’t more online, offline techniques can also be included.

Q. What are the newest marketing strategies?

Ans. The most trending marketing strategies are social media marketing, search engine optimisation, email marketing, influencer marketing, affiliate marketing, etc.

Q. How do you attract customers?

Ans. The following steps are a guide map to attract customers -

• Create a brand persona for your brand.
• Understand their geographical location.
• Research on your business inside out.
• Place yourself and your brand as the answer.
• Respond directly.
• Build partnerships.
• Always follow up.