As to purchasing a new mobile phone, we Indians are spoiled for choice. With options ranging from budget-friendly gaming phones to feature phones. There is also an abundance of mobile brands in India. This is because of the ever-growing smartphone users in India. As of 2017, there were only 394 million smartphone users in India. This figure is likely to increase to about 931 million in 2022. Because of this, there is increased competition among mobile brands in India, which is good news for all the consumers out there.
We have listed down the top 8 mobile brands in India. Continue reading to know more.
|S.no||Brand||Market Share||Popular Model|
|1||Xiaomi||23%||Redmi Note 10|
|3||OnePlus||34%(of the premium segment)||Nord CE 5G|
|4||Apple||45%(of the premium segment)||iPhone 11|
|5||10%(of the premium segment)||Pixel 4a|
Xiaomi is the undisputed leader of all mobile brands in India. It boasts of having the largest market share of smartphones sold in India. The main reason for this achievement is that their smartphones are budget-friendly. This is a smart tactic used by Xiaomi. Especially in a price-sensitive market like India. The rise to the top position was due to the sale of the Redmi 9 and Redmi Note 10 models. Here is an interesting fact: 5 out of India’s top 10 smartphone brands belong to Xiaomi!
In terms of the market share of smartphones sold, Samsung comes in second place. It's the leader in the mid-to upper-tier price segment, the Rs 10,000 to Rs 30,000 price segment. Samsung enjoys great brand awareness, especially when compared to other mobile brands in India, which is the main reason for its continuing popularity in India. Also, Samsung seems to be way ahead in the foldable phone game in India. Thanks to its Galaxy Z Flip series models.
Here is an interesting fact: In India, 80% of smartphone sales will be in the above Rs 10,000 price segment! Which is the segment in which Samsung is the current leader.
This Shenzhen-based startup is fast becoming one of the favourite mobile brands in India.
OnePlus holds the highest market share in the premium smartphone segment, which is greater than the Rs 34,000 segment. Despite India’s other well-established mobile brands, OnePlus has created an impressive following. The newly launched OnePlus Nord series contributed a great deal to the rise of this mobile brand in India. Because of this significant response, they have diversified into other segments, including earphones and television. The future looks bright for OnePlus users!
Apple is one of the few mobile brands of India that does not require any introduction. We often identify its brand name with luxury and high quality. Apple taps into the premium and ultra-premium smartphone segments. Further, they are recording a steady growth in smartphone sales in India. Apple offers different entry price points for its customers. From the iPhone XR starting from Rs 35,000, to the iPhone 13 Pro Max costing Rs 1,60,000. The stand-out features of this brand are:-
- Superb camera
- Reliable processor
- Seamless integration into the Apple ecosystem
Despite its higher pricing strategy, Apple’s users report higher user satisfaction. It is no surprise that Apple is India’s most profitable mobile brand.
Google smartphones are not as popular as the other mobile brands in India. But, its Pixel model smartphones offer outstanding performance and are in demand. Below are some unique features of this brand:
- Lightning-fast performance
- Smooth display
- Google Assistant
- Unlimited backup of photos and videos
Here is another Shenzhen-based smartphone manufacturer. Huawei is proving to be a strong competitor among the other mobile brands in India. There is always a Huawei smartphone available for every budget. Be it the Huawei Y9 Prime starting at Rs 16,000 to the P30 Pro model costing Rs 79,000. This brand is known for its innovations and is a pioneer in 5G technology. The general agreement among users is that Huawei is a value-for-money smartphone. This could be the standout feature of Huawei when compared to other mobile brands in India.
Here is an interesting fact, Huawei is the second-largest smartphone manufacturer globally!
Whatever happened to Nokia? It was once the leading phone manufacturer in the world. Presently, it is trying to play catch-up in this competitive smartphone industry. That said, Nokia has rolled out quite a few competitive smartphones in India. The classic Nokia phones like the Nokia 105 and the 3310 are still popular in India. This is because Nokia phones offer superior-build, especially when compared to the other mobile brands in India. Nokia is a good option if you are looking for a basic and sturdy phone with a dual sim.
In terms of market share, Vivo holds the 3rd position. Vivo is one of the most popular mobile brands in India. Vivo is the main sponsor of the IPL. This is one of the major reasons for its popularity. Its unique selling point is its affordability. Vivo has gained a sizable market share in India because of its budget-friendly pricing models. Its popular models are Vivo V17 Pro, Vivo Y73, and the Vivo V21e 5G. If you are on a tight budget and don't want to compromise on performance, Vivo smartphones are a good option.
Mobile brands in India continue to face immense competition. For consumers, this means more options and lower prices. That said, it also makes the decision process much harder on you.
We recommend listing out your requirements and expectations from a smartphone to overcome this. For example, you are a business owner, and you need a smartphone with good battery life and seamless performance. Based on this and your budget, shortlist the smartphones. Also, remember to hunt for great bargains and exchange offers online!
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Q. Which is the best mobile brand in India?
Ans. Xiaomi is the number 1 mobile brand in India in terms of market share. Closely followed by Samsung and Vivo.
Q. Which is the best gaming smartphone brand in India?
Ans. The latest OnePlus 9 and ASUS ROG phone 5 are India’s top gaming mobile brands. However, because of the intense competition in this space, all other brands also shine in this niche segment.
Q. Should I buy a 4G or 5G phone?
Ans. It all depends on your requirements. The 5G technology implementation in India will take some more time. Presently, it does not matter.
Q. What are the factors to keep in mind before buying a smartphone?
Ans. Some major factors are battery life, type of processor, camera, display, operating system, and your budget.
Q. Which are the top-end smartphone brands?
Ans. Apple, Samsung, and OnePlus remain the major players in this segment. However, other mobile brands in India, like Xiaomi and Huawei, offer competition in this segment.
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