What Are The Components Of Online Marketing?

Online marketing is becoming one of the most successful forms of communication with customers due to its ease and economic feasibility. Marketing with a definitive structure and strategy enables brands to set and achieve objectives within a specified timeframe.

On the other hand, if you feel you are not benefitting from your existing online marketing strategies, it is time to re-evaluate them by focusing on a few key components. Whether you are a newbie or an experienced professional, we have curated a list of components that will help you market your product digitally.

8 Components of Online Marketing

1. A Well Balanced and Informative Website

Having easy access to the website is critical for all brands to navigate their customers to menu and checkpoints. It is imperative to optimise the website on all desktops and mobile phones as most people prefer phones over the desktop.

At the same time, make sure your website has a call to action. A CTA ensures your customers know about your offerings. Lastly, use relevant and appropriate keywords to naturally boost the website's search rankings and appear on the search results page.

2. Web Analytics

In digital marketing strategies, performance evaluation and analysing trends patterns of your site, blog, email marketing, search engine ratings, and social networking exposure play a critical role. Web analytics helps in keeping track of the activities of your customers. It analyses your customer’s behaviour and preferences. The marketing manager then collects and analyses this data to further personalise marketing techniques.

Most marketing managers prefer Google Analytics over other tools. Some other common tools are Adobe Analytics and Crazy Egg.

3. Updating a Blog

Writing a blog is a must for all companies if they wish to engage with their customers. It provides customers with regular information and keeps them up-to-date with new products and offerings.

Keep these points in mind to increase interaction and maximise traffic on your website:

• It should be easy for the customers to subscribe to the blog updates
• Sharing the article on social media platformss should be just a click away
• Asking questions and leaving feedback should be easy.

4. Search Engine Optimisation

The customers' start their search by first making a Google query. So when they search for a service you offer, your business should show up at the top of search results. Search engine optimisation techniques help you achieve just that.

The objective of search engine optimisation is to boost website traffic. Search engine activities include technological and creative approaches to increase search engine rankings with a rise in visibility and awareness. This will help the website be more visible. Social media handles can also be linked to getting a higher rank in the search engines.

Here are some points to follow while making your strategy:

• Optimise every page of the website and blog.
• Conduct keyword research and incorporate those keywords into your website.
• Have a long-tail keyword to rank well on the search engines.

5. Social media Presence

In today's market, having social media handles with an active presence on Facebook, Instagram, Twitter, YouTube, LinkedIn, Google+, and Pinterest is very important. Online campaigns combine organic initiatives with posts and paid advertisements on social media to attract more viewers and gain followers to increase the brand lift. Social media presence has many advantages for the business and is key to enhance marketing.

Here is a list of a few of the many benefits you can reap with your social media presence.

• Provides a platform to engage with your business,
• Keeps you on your potential customers' radars,
• Increases your reach to a large number of people at a very low cost.

6. Pay-per-click Ads

Pay-per-click ads are an excellent method for sustaining a search result presence while setting up authentic SEO rankings. While you're striving to increase your website rank, the minute any advertisement is public, PPC would start running qualified traffic to your website, and this is an inexpensive strategy for businesses.

The most useful feature of this tool is that money is subtracted only when the customer clicks on the advertisement and looks keen on making the purchase.

7. Email Marketing

Email marketing is the best possible way to keep your customers updated with your work and products. Since you cannot be in the minds of their customers, email marketing would work for you. It has proven to be the most efficient technique for delivering customised messages to customers. However, email marketing is not meant for every business. To conduct research before jumping on the wagon.

Keep the following points to grab the attention of your customers in no time:

• Build a quality design for your email prototype. Integrate it with your website's design.
• Email regularly, but do not spam.

8. Content Marketing

In every digital marketing campaign, quality content is prominent. It forms the basis of any strategy meant to convince and retain visitors. All you have to do is post fresh and exciting content on your blog and social media handles.  You can create credibility as a leader throughout the corporate vertical by effective content marketing strategies.

Conclusion

Developing your website with these components in mind would work wonders for your online marketing. The key point to keep in mind is that content is king, and it should be rich in its context.

Using these eight easy components will benefit your marketing plan and keep your interaction with the existing and potential customers exciting.

Also read:

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2) How To Do Planning & Manage An Online Business?
3) Online Frauds: Online Scams in India
4) What is Digital Marketing? Scope, Opportunities & more