How To Get Asian Paints Dealership In India?

. 7 min read
How To Get Asian Paints Dealership In India?

Table of Contents:

1. Asian Paints Dealership Enquiry

2. Asian Paints Dealership Opportunity

3. Asian Paints Dealership Cost In India

4. Profit Margins In Asian Paints Dealers Near Me

5. How To Apply For An Asian Paints Dealership?

6. Asian Paints Dealership Enquiry

1. Asian Paints Dealership Enquiry

Asian Paints is one of the topmost players in the Indian paint industry. With a turnover of more than $2 billion, the company is the third largest in Asia and the tenth largest in the world.

Asian Paints operates in more than 60 countries worldwide and has distributed products for its 45,000 odd dealers over the past 75 years. The company primarily deals with a range of paint and other home décor products such as bath fittings and coatings. Apart from these, they also offer consultation services that help customers know the price estimates and product ranges.

So, what makes Asian Paints successful, and more importantly, is the company's dealership business profitable? Let's find out.

2. Asian Paints Dealership Opportunity

When you apply for an Asian Paints dealership, you become an authorised seller of their products. However, you can also collaborate with local painters and other dealers to get more insights into your customers' products. What’s more, you can also estimate the cost and let your customers know about their choices for painting products.

As an Asian Paints dealer, you gain access to two crucial aspects of the business.

1. Brand

Asian Paints is a highly recommended brand in India and across the world. The company ranks eighth in Forbes magazine's list of some of the world's most innovative product-based companies. So, as a dealer, you get recognised as one of the world's most formidable players in the paint sector.

Text Portfolio on brown paper book on table
Asian Paints Dealers Near Me

2. Portfolio

An Asian Paints dealership gives you access to the company's vast portfolio that comprises a wide range of paint and other home décor products. Also, you get to be a part of a widely renowned brand and help in the company's expansion.

3. Asian Paints Dealership Cost In India

Asian Paints offers dealerships at low costs. However, you will need at least Rs. 6-8 lakhs to kickstart your Asian Paints dealership business. The cost breakdown is as follows:

  • Rs. 5 lakhs to rent a commercial space for setting up a shop
  • Rs. 1.5 lakhs for buying a colour mixing machine
  • Rs. 3.5 to Rs. 4 Lakhs to buy stock (Including GST)
  • Rs 50,000 for computers and printing machines required to run daily business operations
  • Other expenses that amount to about Rs. 20,000

4. Profit Margins In Asian Paints Dealers Near Me

The profit margins for an Asian Paints dealership lie between 3% and 8% of the sales. Asian Paints compensates for this low margin by providing its dealers with up to 40% market share and by offering cash and RPBT discounts.

The company also offers other such schemes and bonuses to its dealers that make up for the lower profit margins. Asian Paints dealers get up to 5% cash discounts if they make payments within three days and RPBT discounts of up to 3.5% if they make payments within nine days.

5. How To Apply For An Asian Paints Dealership?

The eligibility criteria for getting an Asian Paints dealership depend on several factors, including existing dealers in a particular area, your experience in dealing in paints and other such products, where you plan to set up your shop, your financial situation and so on. You will also need to get the required licenses and register your dealership business.

Here's what you will need to set up your Asian Paints dealership business.

1. The Prerequisites

Before starting out as an Asian Paints dealer, you need the following documents for license and registration purposes.

  • An Authorisation Certificate from the company
  • A shop and establishment registration certificate from the local authorities
  • A trade license from your local municipality
  • GST and business registration certificates
  • Documents such as the lease agreement
  • Bank account statements

After getting all the required certifications, you will need to purchase the land needed to set up a shop.

2. The Process

Now that you have all the documents required to establish an Asian Paints dealership, it's time to get the process started. The registration is a two-way process. To apply for a dealership, you must write an email to the company, providing them with all the necessary details.

Alternatively, you can also contact the sales manager assigned to the area where you plan to set up a shop.

a employees colleague discussing in white chart of process over a table
Asian Paints Dealers Near Me

6. Asian Paints Dealership Enquiry

You can follow these steps to contact Asian Paints:

  • Share your contact details with the company via an email to Don't forget to mention 'Asian Paints Dealership Request' as the email's subject.
  • You must state all the relevant details in the body, such as your name, phone number, shop address and so on.
  • Once the company gets the email, they will respond to your query as soon as possible.

Suppose you want to get an Asian Paints dealership through the regional sales manager. In that case, you will need to contact the person via the dedicated Asian Paints customer care number and discuss the opportunity.

Final Thoughts

There’s no doubt that Asian Paints is one of the largest paint manufacturers and distributors in India and Asia, which is why you can be assured that a dealership business would be profitable.

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Q. Do I Need to Rent a Commercial Space for Starting an Asian Paints Dealership?

Ans. Yes. You will need to rent commercial space at a prime location if you are looking to start an Asian paints dealership business.

Q. What are the Space Requirements for Setting Up an Asian Paints Dealership Establishment?

Ans. The space requirements for setting up an Asian Paints dealership establishment: between 500 and 1000 square feet.

Q. What is the Shelf-Life of Asian Paints Products?

Ans. Asian Paints products last for three years from the time of manufacture if you keep the lids sealed. However, if you open the cans, you must use them within the next 24 hours.

Q. What Kinds of Products Can I Sell as an Asian Paints Dealer?

Ans. As an Asian Paints dealer, you can choose to deal in several of the company's products or you could also market one or two products, depending on your convenience and preferences. However, most dealers sell interior and exterior walls, waterproofing products, metal, finished wood products, paints and adhesives.

Q. What Business Model Does Asian Paints Follow?

Ans. Asian Paints has adopted the B2C or business-to-consumer model to serve its customers. In this model, the company manufactures and distributes products directly to its consumers. However, at times, it may also choose to market them with the help of retailers and distributors.

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