The Indian detergent market is estimated to arrive at a compound annual growth rate (CAGR) of 5% during the 2018–2023 period. This article will inform you regarding the most utilised clothing detergent producers, who are the top detergent powder manufacturers in India. The list of the most popular detergent powder manufacturers in India is as follows:
1. Hindustan Unilever Ltd.
Hindustan Unilever Ltd. manufactures Surf Excel and Rin detergents. The surf was initially launched in Pakistan in 1948 and later in 1959 in India. Surf Excel is popular in all South Asian markets except Nepal and can be seen in almost every home across India. Initially, Surf was launched with the promise “washes whitest” – but with other local brands cropping up, the brand went through several modifications and was relaunched as Surf Excel in 1996. It is a highly reputed brand known to efficiently remove the toughest stains.
Another well-known detergent that Hindustan Unilever manufactures is Rin, which it launched in 1994. It offers a clean and fresh wash, keeping colour intact and clothes soft and well-maintained. Its quality, reasonable price, and easy availability have made it one of the country’s most trusted and best-selling brands.
Some of Hindustan Unilever’s most popular detergents are:
- Surf Excel Easy Wash Detergent Powder
- Surf Excel Matic Top Load Liquid Detergent
- Surf Excel Matic Front Load Liquid Detergent
- Rin ‘Bright Like New’ Detergent Powder
- Rin Lemon and Rose Detergent Powder
- Rin Refresh Lemon and Rose Detergent Powder
Nirma is one of the most trusted and oldest detergent powder manufacturers in India. Founded and based out of Ahmedabad, it has maintained its popularity with its evergreen tagline: “Sabki Pasand Nirma, Washing Powder Nirma.”
Nirma Washing Powder started as the number one product of Nirma Company. Today, Nirma's major products are soda ash, soap, tarpaulin, cement, castor oil, and sugar.
Some of their most popular detergents are:
- Super Nirma Washing Powder
- Super Nirma Detergent Cake
- Nirma Popular Detergent Powder
- Nirma Popular Detergent Cake
3. RSPL Group
RSPL Group is another detergent powder manufacturer in India and is the house behind the popular and economical brand, Ghadi Detergent Washing Powder. It was launched in Kanpur. The tagline of Ghari detergent has made it the budget-friendly default choice for Indian families: “Pehle istmaal kare, fir Vishwas kare.”
Their most popular detergent is the Ghadi Machine Wash, which has a soothing lavender fragrance.
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Fena Superwash Detergent company started in 1976. Today, it is one of the top manufacturers of personal care, home care, and fabric care products for Indian households. Fena’s personal and home care products include Famous Soap, Cop Toilet Cleaner, and Nip Liquid Dishwash.
Fena’s Superwash GermClean Detergent Powder is their top fabric care product for tough stain removal. It also contains optical brighteners and an alluring fragrance of sandalwood and rose. Some of Fena’s other popular detergents are:
- Fena Detergent Powder
- Fena Detergent Bar
- Fena Impact Wash Detergent Powder
5. Patanjali Ayurved
Patanjali Ayurved Ltd. was founded in 2006 and markets quality herbomineral products. Its top detergent powders come with the antibacterial properties of lemon and neem. Patanjali’s Herbal Wash detergent removes dirt and stains through an enzyme blend, preserves the whiteness of clothes, and helps curb body odour remaining in fabric. This herbal washing powder is also skin-friendly.
Some of Patanjali’s other top-selling detergents are:
- Patanjali Popular Detergent Powder
- Patanjali Herbo Wash Detergent Powder
- Patanjali Herbo Wash Advance Matic Detergent Powder
- Patanjali Herbal Wash Detergent Powder
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6. Jyothy Labs
Jyothy Labs is one of India’s fastest-growing Fast Moving Consumer Goods (FMCG) companies. Founded in the 1980s, it has become a household name in the fabric whitener space with products like Ujala Supreme and Henko. Jyothy Labs has also spread its roots in the home care, personal care, and dish wash categories with products like Maxo, Margo and Fa, and Exo and Pril.
In the detergent category, the manufacturer created the Mr White detergent powder specially designed to clean white clothes without using bleach. This detergent is available in 500g, 1kg, and 5kg packets.
Other popular fabric care products from this versatile detergent powder manufacturer in India are:
- Mr White Ultimate Whiteness Detergent Powder
- Henko Stain Care
- More light Detergent Powder
- Ujala Detergent
Also read: Soap Manufacturers In India
7. Harsh Clean Dhan
Harsh Clean Dhan is a wholesale manufacturer and marketer of Woosh Detergent Powder. The product belongs to the Mahak Group business house. The company has launched products like Jelly Belly and Mahak Pan Masala. After Woosh’s success, it has launched a range of premium cleaning products.
Some of Harsh Clean Dhan’s most popular detergents are:
- Woosh Ultra Washing Powder
- Woosh Superwoosh Detergent Powder
- Woosh Action+ Washing Powder
8. Ashirwad Group
Lead Detergent is one of the leading products manufactured by Ashirwad Group. The manufacturer also produces household cleaning products. It launched Lead Detergent Powder in Gujarat in 1994. Today, it deals in successful detergents, dishwashers, cleaners, and other household items in neighbouring states like Madhya Pradesh, Karnataka, Rajasthan, and Maharashtra.
Some of Ashirwad Group’s top-selling detergents are:
- Lead Washing Powder
- Lead Matic Powder
- Lead Premium Washing Powder
- Lead Detergent Powder with Advance Formula
Gajraj Washing Powder is a manufacturer from Rajasthan based in Dungarpur. It is a leading manufacturer of industrial minerals like limestone and dolomite and ceramics and washing powder. Thus, their cleaning agents include washing soda, water glass, sodium phosphates, etc.
Their most popular detergent is:
- Gajraj Excel Quick Wash Detergent Powder
This was a brief overview of the most well-known detergent powder manufacturers in India. Interestingly, while the quality of the detergent depends upon its manufacturer, Ghadi has had a significant piece of the pie from 2014 to 2017 than Surf and Wheel (both Hindustan Unilever brands). This is most probably due to its reasonable price and high value-for-money ratio, making it a much-loved brand among the majority of detergent brands.
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Q. Which is India’s top detergent brand?
Ans. Wheel, manufactured by Hindustan Unilever Ltd., is India’s top detergent brand.
Q. Which is the oldest detergent powder manufacturer in India?
Ans. Sunlight Detergent from Hindustan Unilever Ltd. is the oldest detergent brand in India. It was launched in 1888, making Unilever the oldest Indian detergent manufacturer.
Q. Who is the manufacturer of Tide?
Ans. Tide is another best-selling detergent brand in India. It is an American brand owned, manufactured, and marketed by Procter and Gamble.
Q. What ingredients are used in making detergents?
Ans. Detergents are made up of petrochemical solutions known as surfactants.
Q. Which is better: powder detergent or liquid detergent?
Ans. Both are similar in quality but have different specialities. Liquid detergent is mainly used for greasy strains, whereas powder detergent is mostly for muddy stains.
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