Rice has become one of the fastest-growing commodities in the world of Agriculture. It boasts a near 9% increase in market cap among other food grains. There has been a near 60% rise in production since the 1980s. It has also meant a quasi-proportional rise in the number of brands.
These brands have sought to bring forth the highest quality of grains to a willing customer base. It was in search of a standardised product with a preconceived notion of high quality. It did not need to inspect countless types of rice from pre-opened packages.
Since time immemorial, rice has been the staple source of carbs. It has been for the vast majority of the Indian subcontinent, and we owe it to this very potent source of energy and mineral-rich food. This has helped us become one of the two growing workhorses of the global economy. It also has major benefits.
- May help maintain a healthy weight
- Brown rice protects against chronic disease
- It's a gluten-free grain
Given its major benefits, it is no wonder that the Agro-industries jumped on rice as a major product. Through an initial period of unrest, they fixated on the brown and basmati varieties.
Both varieties contain about three times more fiber. They have more protein than white rice. It is making it a more filling choice than wheat, the other common staple.
Also, brown rice has been coming up recently as a superfood. We will go into detail about rice. Also, its types and its commercialisation are later in this article.
The brands that made it out of the fire.
There is a natural consequence of the rise of India's upper and lower-middle classes. Because of that, there have been hundreds of brands that have sought to cater. These brands catered to the young and urban professionals, but only a few have remained. This article categorises the top 5 and the products which they offer.
1. India Gate
Did it surprise anyone that the world's largest rice miller would top the list?
Created by KRBL India Gate, Basmati Rice has become the topmost in a long line of products. Collected from the vast plains of Northern India with Pearlescent white grains. These grains do not stick to each other or break when cooked. This aged cereal grain is ideal for special rice dishes, given its distinct aroma & fine texture.
But there isn't one kind of Basmati rice. It comes in all shapes and sizes.
Coming in hot at KRBL's heels is the relative newcomer in the industry. It promises quality at a more affordable price and a shelf life of 24 months.
It is nourished by snow-fed rivers of the mighty Himalayas. The grains (when cooked) are fluffy and firm. The shorter grains of this product do not break while stirring.
Adani Wilmar's entry into this segment is advertised. It is the finest and longest long grain basmati rice in India. Fortune Food Group's basmati grain promises an enticing aroma. It is non-sticky after cooking.
Your recipes will look and taste delicious with the world's longest basmati grain.
McCormick & Co. Inc.'s entry into this segment promises nothing but the very best.
Aged for 2-years in paddy before packing, it comes with the ultimate taste and a sweet earthy aroma.
This gluten-free product is governed by the highest food quality and safety standards.
This product is also available in 500 grams and 1 kg packs.
Also Read: Best Atta Brands In India
Rice is one of the main staple carbs in India. Thousands of people are dependent on it. It is also the source of income for the farmers. There are varieties of rice brands that produce several types of rice. The above points are brief on the most popular brands available for the mass. Each brand has a distinct USP that attracts consumers. These brands are well available in both online and offline stores. Besides, buying quintals can aid purchasers with large discounts. All these rice brands are available in India. These can be bought from any store, both offline and online. Based upon the detailed description, you can compare and purchase rice from the best brand according to you.
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Q. What is the difference between several kinds of rice? And are there any health benefits?
Ans: Well, the difference between several kinds of rice is innumerable. There are 40,000 Types of Rice in the World. Yes, rice is a high-fiber food, and it can reduce the chances of cancer. It helps in digestion and lowers blood pressure. To be more specific, brown or white basmati rice is the healthiest rice ever. It has the least amount of arsenic. It has the most vitamins and minerals, and it is not as dense as most other types of long grain rice.
Q. Why buy pre-packaged rice?
Ans: The reality of the situation may be different for everyone. But, the pre-packaged rice promises a set quality and standard. It is adhering to government regulations. This also prevents mislabeling and ensures a safe and hygienic approach.
Q. Why should you sell pre-packaged rice?
Ans: India is heading toward a more urbanised and service-based economy. Time has become the most valuable asset. It is mainly for the middle and upper-middle classes. The convenience of a standardised product can often trump. It trumps with the consideration of cost in its market.
Q. Does selling pre-packaged rice take any special arrangements? In accounting, storage, or otherwise?
Ans: All the packages come with instructions for storage. As far as accounting is concerned, apps like Okcredit make that an absolute cakewalk.
So, what does this all mean?
There are plenty of un- packaged options. As far as rice is concerned, the rise of the packaged variety (projected growth of 11%) is emblematic. It is because of the growing need for an assurance of quality. The mentioned brands have delivered on the same. All the while keeping close enough to the budgetary constraints. It is to become the next big thing in the Indian Market.
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